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Fact Sheet


TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching 315 million unique monthly visitors**, and more than 190 million reviews and opinions covering more than 4.4 million accommodations, restaurants, and attractions. The sites operate in 45 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, August 2014

**Source: Google Analytics, average monthly unique users, Q3 2014; does not include traffic to daodao.com 


TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24 other travel media brands: AirfareWatchdog, BookingBuddy, CruiseCritic, EveryTrail, Family Vacation Critic, FlipKey, GateGuru, Holiday Lettings, Holiday Watchdog, Independent Traveler, Jetsetter, lafourchette, Niumba, Onetime, Oyster, SeatGuru, SmarterTravel, Tingo, Travel Pod, Tripbod, VacationHomeRentals, Viator, VirtualTourist, Kuxun.

TripAdvisor Content:

More than 190 million reviews and opinions from travelers around the world

More than 4.4 million businesses and properties in 145,000+ destinations, including:

           890,000+ hotels, B&Bs, and specialty lodging

           Nearly 650,000+ vacation rentals

           2.4 million restaurants

           480,000+ attractions

More than 26 million candid traveler photos.

More than 115 new contributions are posted every minute.

More than 70 million emailable members worldwide.

On average, nearly 2,600 new topics are posted every day to the TripAdvisor forums.

More than 85 percent of questions posted to TripAdvisor's English-speaking forums are replied to by other travelers within 24 hours.

TripAdvisor Mobile:

In Q3 2014, 150 million travelers downloaded the various TripAdvisor apps.

Our apps are currently downloaded at a rate of 28 times per minute.

TripAdvisor is constantly pushing the limits of mobile innovation using GPS and social technologies, to help travelers plan and have the perfect trip with features such as City Guides' "Point Me There" and "Trip Journal" offerings.

City Guides – City Guides offer convenient smartphone access to a wealth of detailed destination information including traveler reviews and opinions on hotels, restaurants and attractions, as well as suggested itineraries and offline-accessible interactive walking tours. The City Guides are automatically synched with the freshest TripAdvisor content available so users can access the latest traveler reviews and opinions on the go. This feature also offers walking tours and insider tips that can be viewed on the app without a data connection, including in-depth information on neighborhoods, history, culture, architecture, weather and transportation. Access to offline information is particularly useful for travelers abroad, who can download the apps before they go, sparing them from expensive roaming charges.

Point Me There – Once a traveler has selected a hotel, restaurant, or attraction in their destination, "Point Me There" will guide        them there using the phone's GPS and compass.

Trip Journal  Trip Journal offers travelers a fun and convenient way to document their trips to the 92 popular destinations              covered  by City Guides. Travelers can use City Guides during their whole trip, from start to finish--from finding things to do and      places to eat  and stay while on vacation, to sharing experiences during and after their getaway.

Our apps are highly acclaimed on all major mobile platforms including iOS, Android, iPad/tablet, Nokia, and Windows.

TripAdvisor History:

TripAdvisor was founded in February 2000 and operates sites in 45 countries and in 28 languages including sites in the U.S., the U.K., France, Italy, Germany, Spain, Ireland, India, Japan, Brazil, Sweden, The Netherlands, Canada, Denmark, Turkey, Mexico, Norway, Poland, Australia, Singapore, Korea, Thailand, Russia, Greece, Indonesia, Argentina, Taiwan, Malaysia, Egypt, Venezuela, Peru, Chile, Colombia, South Africa, Philippines, New Zealand, Austria, Vietnam, Israel, Finland,  Hungary, Czech Republic, Slovakia, and Serbia.  TripAdvisor also operates in China under the brand daodao.com and Kuxun.cn.

TripAdvisor, Inc. employs more than 2,700 people as of November 2014.


TripAdvisor Facts:

TripAdvisor provides easy access worldwide to leading online travel agencies including Expedia, Orbitz, Travelocity, hotels.com, Priceline, Booking.com, and more.

TripAdvisor, Inc. offers travel suppliers effective graphical advertising and cost-per-click marketing platforms.




TripAdvisor Key Features:

Candid Traveler Photos – With more than 26 million on the site, traveler photos give a “behind-the-scenes” view of hotels, restaurants and attractions around the world.

Hotel Price Comparison – Previously only available for smartphone users, TripAdvisor is now integrating its hotel pricing and availability search functionality for tablet and desktop users. This enhancement allows users to see real-time hotel room prices and availability from our booking partners, all on one page.

Forums – Enables members to ask for and share their opinions, advice and experiences in interactive discussions with the community. Many of the forums feature “Destination Experts,” regular contributors who are passionate about the destinations they represent. 

TripAdvisor Flights with Fees Estimator –  Offers travelers the largest inventory of flights with the best deals available and a first-of-its-kind fees estimator that helps travelers understand the true cost of a flight in a single display. The Fees Estimator dynamically calculates the cost of baggage and other amenities into the live display, so that travelers are not surprised at the gate. TripAdvisor’s ground-breaking flight meta-search engine also features SeatGuru airline seating maps with user reviews, airline ratings from real flyers, real-time seat availability charts, and TripTip! Alerts when business-class or first-class tickets are available for a price close to the coach fare. TripAdvisor Flights also features comprehensive in-flight insights, amenities information and candid traveler photos coupled with the ability to scan for the lowest prices for airlines globally.

Vacation Rentals and Vacation Rental Calculator TripAdvisor Vacation Rentals offer travelers access to extensive details and images on nearly 650,000 vacation rental home listings around the world, as well as traveler reviews of rental properties. Using the Vacation Rental Calculator, travelers can compare their accommodation options, allowing them to calculate the potential savings of a vacation rental home compared to the cost of a hotel in a destination based on the number in their travel group, the number of nights they’ll be staying, and whether they plan to dine in or out.

Saves – Personalizes trip planning by allowing travelers to save hotel, restaurant, or attraction reviews to personal “My Trips” folders. Travelers can customize and expand their plans by adding maps, photos, their own notes and travel plan details. 

Maps – Makes finding the perfect hotel, at the right price, in exactly the right location, incredibly simple. TripAdvisor maps mashup combines hotel popularity, price and availability with a dynamic mapping tool.

TripWatch – Offers customized e-mail alerts on the specific hotels, attractions and destinations requested by the traveler, in the first personalized, time-sensitive e-mail newsletter for trip planners.



Management Team


  • Stephen Kaufer, chief executive officer and founder
  • Julie M.B. Bradley, chief financial officer
  • Barbara Messing, chief marketing officer
  • Seth Kalvert, senior vice president, general counsel and secretary
  • Bill Bailey, vice president, corporate and business development
  • Marc Charron, president, TripAdvisor for Business
  • Lily Cheng, president, APAC
  • Andy Gelfond, senior vice president, engineering and operations
  • Dermot Halpin, president, vacation rentals
  • Robin Ingle, senior vice president, advertising sales
  • Bertrand Jelensperger, CEO, lafourchette
  • David Krauter, president, SmarterTravel & Independent Traveler
  • Adam Medros, senior vice president, global product
  • Bryan Saltzburg, general manager, new initiatives
  • Barrie Seidenberg, CEO, Viator




Note: If you are an owner or manager of a property, please submit us your inquiry through your Owners Center www.tripadvisor.com/owners.  This will ensure that your inquiry is routed to the correct department to allow for the most efficient and expedient reply possible.