We booked a sea view room for our 28 night stay. The view was wonderful but the location has some drawbacks - more of than later. We stayed from mid Jan to mid Feb.
The hotel itself is fine, the public areas have been obviously updated and some of the rooms have been improved too, as was visible from the corridors. The staff work very hard indeed and nothing appeared too much trouble. Our room had not been updated but was fine, quite large with a balcony. Of our 28 nights, 21 were half board and it was with some relief to step outside for a meal elsewhere for the remaining 7, although we were not obliged, of course, to eat at the hotel any night for dinner. The (buffet) food is fine but nothing out of the ordinary sometimes but there is a huge choice and you can have what you wish. The cold prawns, though, were excellent for the 'exotic' buffet Quite often the food was not particularly hot but we did not complain.
There was entertainment most nights which was enjoyable. The clientele is mainly older German guests but, if you have done your research, that will not be a surprise. It did not bother us at at all. Internet is not free (one computer in the lobby) but is available far cheaper from any number of nearby internet cafes.
To return to the room itself. This hotel is 'L' shaped; the inside rooms get all the sun (in the winter time) and face towards the town and hills beyond. The seaview rooms that are located on the long part of the 'L' face directly onto the promenade and those that on the short part of the 'L' are over a side street. This was the problem. There are bars, restaurants and cafes on this street that seem to be operating into the early hours. Even with the balcony door closed - and using Boots wax earplugs - the noise still was audible. We asked on four occasions to move to one of the front rooms but this never was possible. Additionally, should you visit in the winter months, as we did, the rooms overllooking the side street get no sun after 9 am in the morning and take the full breeze off the sea. I would think twice about paying the considerable surcharge for a seaview room unless you were guaranteed a room directly over the promenade (note, these rooms do get sun from around 15.30 onwards). We really did not get any benefit from the balcony.
We liked Puerto de la Cruz very much and intend to return next year but we have already found a quiet apartment..
If sleep is important then consider having an inside room, which is also far sunnier.
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC