Meet your private guide at your hotel in Marrakech for 9am departure, and start the 3-hour journey to the Moroccan coast.
Once you arrive in Agadir, walk along the bustling port and watch Morocco’s traditional wooden fishing boats take shape. Visit the ruins of the Agadir Oufella and take in sweeping views of the Atlantic Ocean. Visit the Wall of Souvenir, a memorial for the victims of the 1960 earthquake, and learn about Amazigh heritage at a local museum.
Next, check out the ruins of a 16th-century Saadian Kasbah and explore the narrow lanes of Talborjet, Agadir’s old quarter. Make a final stop to bargain for handicrafts in the walled Souk El Had Marketplace, then visit a women’s cooperative that produces argan oil. Finish the day with return transfer to Marrakech and drop-off at your original departure point.