Beverly Hills began as a modest village years ago and
today you can still feel its small town origins, even
though it has become a major tourist attraction and
business center for the entertainment industry. This
town lives up to its reputation as an area full of
designer retail stores and residential streets lined
with mansions and palm trees. Inside the commercial
center of Beverly Hills, along Rodeo Drive, droves of
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tourists peak into ultra-luxurious boutiques hoping to
catch a glimpse of someone famous. Off of Rodeo Drive
however is where some of the most affluent Angelenos
occupying the streets of Beverly Hills come for
leisurely meals, power lunches and beauty treatments.
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