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Address: 2930 Asakurakami, Imabari 799-1607, Ehime Prefecture
Name/address in local language
Phone Number:
+81 898-56-1515
09:30 - 18:00
Closed now
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Sun - Sat 09:30 - 18:00
Recommended length of visit: 1-2 hours

TripAdvisor Reviewer Highlights

Read all 168 reviews
Visitor rating
  • 2
  • 1
    Very good
  • 4
  • 0
  • 1
more or less a shopping mall

It is more or less a shopping mall. It is not impressive at all. And it was really strange that they are not selling the towel only but also foods and sourveniors...

Reviewed 4 weeks ago
Hong Kong, China
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168 Reviews from our TripAdvisor Community

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Showing 8: English reviews
Hong Kong, China
Level Contributor
110 reviews
63 attraction reviews
common_n_attraction_reviews_1bd8 17 helpful votes
Reviewed 4 weeks ago

It is more or less a shopping mall. It is not impressive at all. And it was really strange that they are not selling the towel only but also foods and sourveniors...

Thank JaniceAuYeung
kuala lumpur
Level Contributor
104 reviews
54 attraction reviews
common_n_attraction_reviews_1bd8 49 helpful votes
Reviewed 13 June 2016 via mobile

More of towel store selling different pieces of towel. They had a small section showing the old weaving machine and a modern mill. That's about it.

Thank shankark
Zurich, Switzerland
Level Contributor
21 reviews
common_n_attraction_reviews_1bd8 8 helpful votes
Reviewed 20 December 2015

We went to this so called museum by train and bicycle, which was quiet difficult enough. It is nothing but a big shopping mall for bus tourists. The choice of the towel creations was not really, what we've seen in other Ehime shops. Maybe if you are a Mummin or and Snoopy fan, it should be o.k.. We found out... More 

1 Thank SylviWa
Level Contributor
138 reviews
24 attraction reviews
common_n_attraction_reviews_1bd8 70 helpful votes
Reviewed 22 March 2015 via mobile

Imabari is the town of making towels and they supply 70% of Japan's towel consumption. Quite a good place to buy towel, lots of patterns and color to choose.

Thank KC K
Hong Kong, China
Level Contributor
23 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 33 helpful votes
Reviewed 24 December 2014

The name of this attraction can be quite mis-leading. We arrived early in the morning. For me, it looked more like a mini shopping mall than boring museum. There is one floor for food. There are 2 to 3 more levels for various types of products (not limited to towels). We started from viewing the weaving machines. The interesting part... More 

2 Thank Kitty C
Portland, Oregon
Level Contributor
53 reviews
27 attraction reviews
common_n_attraction_reviews_1bd8 24 helpful votes
Reviewed 23 November 2014

There is a nice museum but it was not entirely towel-related (the main exhibits were Moomin and hang when we went) which were actually pretty interesting exhibits, just off-topic. Most of the towel-related items were the shops. The museum was also out of the way.

Thank htodd503
Matsuyama, Japan
Level Contributor
9 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 19 helpful votes
Reviewed 24 November 2012

The first Imabari towels I ever saw were in a gift shop/convenience store at a train station in rural Ehime Prefecture. I thought they were gorgeous, and the patterns/colors unique. Since that time, I had wanted to see more of these towels, but they are pretty hard to find. Even the big Japanese department stores have limited selections. I heard... More 

1 Thank Philip R
Johnson City, Tennessee
Level Contributor
8 reviews
common_n_attraction_reviews_1bd8 7 helpful votes
Reviewed 25 July 2012

This place is not only a towel and textile museum. The location also has several floors of textile gift shops, area restaurants, great outdoor views, and an actual towel factory which can be viewed within the museum. Check this place out and I know you'll find something interesting! I know I will go back the next time I am in... More 

1 Thank jpmathes

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?