Very well run operation. Seems like a pushy sell job at first but then you realize that it really is as good as they say. Not frightening at all, except the steep climb up. Everything is reinforced well however so you feel safe. The staff are efficient and professional. I have to give a special shout out to them for doing an incredible job of managing and assisting my daughter who is ambulatory but has significant physical disabilities. They were understanding and patient and couldn't have made her feel any more welcome. Both kids and I loved the experience and will remember it as a highlight of our trip to Montreal. The kids are already plotting their return, lol!
Price was $15pp when we visited. If you go, keep in mind that you cannot use your cellphone during the experience. The only way to film your "ride" is to pay $5 for an armband that you put your phone into (which is actually not bad, in hindsight I wish I had done this :)).
Best to wear athletic gear (including your shoes) to ensure a comfortable ride and women should tie their long hair back.
Highly recommended! Enjoy!