We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
The latest reviews. The lowest prices. The perfect place to shop for hotels.

Ripley's Believe It or Not!

Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Sponsored by:
Get directions
Address: The London Pavilion | 1 Piccadilly Circus, London W1J 0DA, England
Phone Number:
+44 20 3238 0022
10:00 - 00:00
Closed now
See all hours
Sun - Sat 10:00 - 00:00

Take your imagination into uncharted territory and

discover the UK's most...

Take your imagination into uncharted territory and

discover the UK's most extraordinary attraction;

Ripley's Believe It or Not! London.

Follow in the footsteps of intrepid adventurer Robert Ripley and explore six oddity-packed floors crammed with countless curiosities, artefacts and experiences inspired by his world famous collection.

read more
Book In Advance
More Info
and up
Ripley’s Believe It or Not! in London
More Info
and up
London Combo: Ripley’s Believe It or Not! Ticket and Planet Hollywood Meal

TripAdvisor Reviewer Highlights

Read all 2,359 reviews
Visitor rating
  • 460
  • 672
    Very good
  • 489
  • 255
  • 202
Kids attraction

Went here as part of the Plant Hollywood deal, it killed an hour but really is an attraction to be enjoyed by 8-12 year olds. To basic for young adults even the mirror maze, and... read more

3 of 5 bubblesReviewed 4 days ago
Poole, United Kingdom
Add Photo Write a Review

2,359 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
  • More
Showing 2,078: English reviews
London, United Kingdom
Level Contributor
17 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
2 of 5 bubbles Reviewed yesterday NEW via mobile

Was ok but can be quiet boring... go with a group be a great laugh... seemed to only have 3 levels instead of 5 lol

Thank Shelleyglee
Level Contributor
47 reviews
23 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
2 of 5 bubbles Reviewed 3 days ago NEW via mobile

The mirror maze is fun and the weird tunnel thing is great, but pretty much everything else is a bit rubbish. There's the odd interesting item here and there but couldn't help but feel underwhelmed as I walked round. They take your photo and print it onto lame stuff for when you get to the end...SO MUCH EXTORTION. Can't really... More 

Thank Craig T
Poole, United Kingdom
Level Contributor
7 reviews
common_n_attraction_reviews_1bd8 1 helpful vote
3 of 5 bubbles Reviewed 4 days ago NEW

Went here as part of the Plant Hollywood deal, it killed an hour but really is an attraction to be enjoyed by 8-12 year olds. To basic for young adults even the mirror maze, and overpriced for Adults on own.

Thank Paul_Dearsley
London, United Kingdom
Level Contributor
8 reviews
3 attraction reviews
5 of 5 bubbles Reviewed 1 week ago

Great to go with the kids, however I expected more information. It's a bit disorganized. My children didn't mind and still enjoyed it.

Thank juststar
Level Contributor
272 reviews
130 attraction reviews
common_n_attraction_reviews_1bd8 186 helpful votes
5 of 5 bubbles Reviewed 1 week ago

My partner and I both visited Ripley's Believe It or Not in London on a lovely crisp Saturday morning in February this being our first visit. When we went the main draw was to see props and costumes from the film Miss Peregrine’s Home For Peculiar Children and it didn't disappoint. We purchased our tickets a week in advance so... More 

Thank Happy_Chopper
Lowestoft, United Kingdom
Level Contributor
243 reviews
100 attraction reviews
common_n_attraction_reviews_1bd8 96 helpful votes
4 of 5 bubbles Reviewed 1 week ago

Been to London and walked past this attraction lots of times but never gone in before. Well I am glad we visited. It was an enjoyable experience and very informative. Several floors of exhibits and we spent nearly 2 hours going round. Ideal thing to do on a damp day in London.

Thank malcolm c
Southampton, United Kingdom
Level Contributor
10 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
3 of 5 bubbles Reviewed 1 week ago

Really expensive for what it is. Could do with updating and it was difficult to understand which bit of information went with each artefact. Feels really disorganised. Mirror maze was average at best. We skipped the last floor as we were so bored. People on the counter were friendly though. I wouldn't go back.

1 Thank myfanwyloves
Charvil, United Kingdom
Level Contributor
33 reviews
common_n_attraction_reviews_1bd8 12 helpful votes
2 of 5 bubbles Reviewed 1 week ago via mobile

We took our 11 year old children here on a day trip to London. They found it pretty boring and were totally unimpressed. We thought it was very poor value for money. There are some interesting exhibits but on the whole it's 2nd rate. Your money would be better spent on something else.

1 Thank JBrnxxxx
United Kingdom
Level Contributor
37 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 22 helpful votes
3 of 5 bubbles Reviewed 2 weeks ago via mobile

Myself and 9 others went on a trip to London for an 18 year olds birthday, we planned to do the usual touristy things and Ripley's was first on our list! The location is great, you can get a real feel for London with street entertainment, shops, restaurants and selfie worthy scenery. The attraction itself is fun and if you... More 

Thank YMK27
Hong Kong, China
Level Contributor
92 reviews
19 attraction reviews
common_n_attraction_reviews_1bd8 35 helpful votes
4 of 5 bubbles Reviewed 2 weeks ago

It is always raining in London so we could always go to different museum or art gallery. Location was quite good , Spent 2.5 hours there and was quite interesting. Tickets price was ok for what it is, again I suggest to go there when the weather it's not good :)

Thank Sandy R

Travellers who viewed Ripley's Believe It or Not! also viewed


Been to Ripley's Believe It or Not!? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Ripley's Believe It or Not! and other visitors
17 questions
Ask a question

See all questions (17)

Questions? Get answers from Ripley's Believe It or Not! staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Soho

Neighbourhood Profile
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighbourhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
Explore this neighbourhood