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Collezione Branca

Via Resegone 2, 20159 Milan, Italy
+39 02 851 3970
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Review Highlights
Beautiful tour of Historic distillery

Being in the industry i was a little privileged in that i had a personal tour through the history... read more

Reviewed 3 December 2016
Anthony T
,
Tokyo, Japan
History of Fernet

Great exhibit covering the history of their advertising and development. Their tasting bar is quite... read more

Reviewed 26 July 2016
Anthony T
,
Tokyo, Japan
Read all 61 reviews
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The Branca Collection Museum is a fascinating journey through the story of one of the longest standing Milanese family companies: Fratelli Branca Distillerie. It was set up by the firm, partly as an expression of family pride, but the museum is about much more than the history of a business: it is a place where the "means of production" are a form of expression, a sophisticated medium that reveals the way the firm grew out of the territory. The museum sets out to tell the story of Branca, in Italy and throughout the world, in terms of its traditional roots and later entrepreneurial evolution and, on the more practical side, the painstaking care that goes into gathering and processing the raw materials, such as the herbs and spices that come from four continent. The collection includes a unique showcase of rare spices - all the more fascinating for its location, inside the looming spaces of the Branca factory, the only one still operational in the heart of Milan. The Branca Collection Museum has been ten years in the making: selecting the exhibits, cataloguing and showcasing them. It totals over 1,000 sq. m and is located within the original factory premises in Via Resegone, Milan. The result is a captivating collection of objects and graphics, posters by acclaimed artists and story boards from promotional campaigns in the 1970s and 80s. There are also mortars, flasks and stills, the alchemical instruments enhanced by the magical aromas of the herbs and spices they transformed. The tour ends in the most alluring and fascinating place in the factory: the cellars, where the distillates are aged in ancient oak casks. These include the huge "mother cask" for Stravecchio Branca, with a capacity of over 83,000 litres, one of the largest in Europe. The museum is open for guided tours by reservation or invitation, to groups of no more than 25, on the following days: • Monday at 10 am and at 3 pm. • Wednesday at 10 am and at 3 pm. • Friday at 10 am and at 3 pm. How to get there: • From the motorway: exit Milano Fiera - Viale Certosa • Public transport: • Metro line 3, "Maciachini" station • Underground rail link (the "Passante ferroviario"), "Lancetti" station • Buses, trams: lines 2, 4, 82, 90, 91, 92 - El Museo Collezione Branca (Museo-Colección Branca) nos sumerge en un viaje fascinante para descubrir la historia de una de las empresas más antiguas de Milán: las Destilerías Fratelli Branca. La empresa, que nació por iniciativa y deseo de la familia, y que supone un orgullo para ella, no es solo un museo que cuenta la historia de esta empresa, sino que es también un lugar donde los objetos de producción se convierten en expresión, en comunicación de vanguardia y en testimonio de su relación con el territorio que la rodea. El museo pretende dar a conocer la historia de Branca en Italia y en el mundo, tanto por lo que respecta a la tradición y a la evolución de la empresa, como a la pasión y el mimo en la recogida y la elaboración de las materias primas, como son las hierbas y las especias que proceden de cuatro continentes. En una vitrina dispuesta dentro de la majestuosa fábrica, la única que sigue activa en el corazón de Milán, pueden verse, de hecho, algunas de estas especias raras. El Museo Collezione Branca, fruto de dieciséis años de selección, catalogación y preparación, ocupa una superficie de más de 1 000 m2 y se encuentra en el interior de la histórica fábrica de Milán, en la via Resegone, 2. El resultado de todo esto es una interesante recopilación de materiales iconográficos, carteles firmados por los cartelistas más renombrados y bocetos de campos de los años '60 y '80. A estos materiales gráficos se suman morteros, alambiques y destiladores, que destacan en la mágica atmósfera que crea el aroma de las hierbas y de las especias utilizadas para la elaboración. El viaje termina en el sitio más bonito e impactante de toda la fábrica: las bodegas, donde antiguas barricas de roble de Eslavonia conservan los preciados destilados durante el proceso de maduración. De especial interés es el gran barril de Stravecchio Branca, que tiene una capacidad de más de 83 000 litros y se encuentra entre los más grandes de Europa. El museo está abierto para visitas guiadas previa reserva o invitación para grupos de un máximo de 25 personas, los siguientes días: • Lunes a las 10 h y a las 15 h • Miércoles a las 10 h y a las 15 h • Viernes a las 10 h y a las 15 h Cómo llegar: • Salida de la autopista Milano Fiera - Viale Certosa • Transporte público: • Línea de metro 3, parada Maciachini • Tren de cercanías (Servizio Ferroviario Suburbano), parada Lancetti • Autobuses y tranvía: 2, 4, 82, 90, 91, 92
  • Excellent73%
  • Very good26%
  • Average1%
  • Poor0%
  • Terrible0%
3 Dec 2016
“Beautiful tour of Historic distillery”
26 Jul 2016
“History of Fernet”
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Hours Today: 10:00 - 15:00
LOCATION
Via Resegone 2, 20159 Milan, Italy
CONTACT
Website
+39 02 851 3970
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Reviews (61)
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Reviewed 3 December 2016

Being in the industry i was a little privileged in that i had a personal tour through the history of Fernet Branca. Its a beautiful museum to one of the oldest single family distilleries in the world and the archives of their advertising is well...More

Thank Anthony T
Reviewed 26 July 2016

Great exhibit covering the history of their advertising and development. Their tasting bar is quite impressive and its amazing to know that the factory is still producing fernet for the world

Thank Anthony T
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