We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
The latest reviews. The lowest prices. The perfect place to shop for hotels.

Via de' Tornabuoni

Certificate of Excellence
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Sponsored by:
Get directions
Address: Via de' Tornabuoni, Florence, Province of Florence, Italy, Florence, Italy

Upscale shopping district featuring all the top names in Italian fashion,...

Upscale shopping district featuring all the top names in Italian fashion, from Gucci to Ferragamo.

read more
Book In Advance
More Info
and up
Private Florence Sunset Walking Tour
More Info
and up
Best of Florence Walking Tour
More Info
and up
Private Tour: Fashion and Perfumes Tour in Florence

TripAdvisor Reviewer Highlights

Read all 193 reviews
Visitor rating
  • 13
  • 16
    Very good
  • 3
  • 0
  • 0
Florence Alta Moda Shopping ...

The Via de' Tornabuoni is the Rodeo Drive / via Montepoleoni of Florence and the place to find top named Italian designer wear items. You'll have multi floors to browse about and... read more

Reviewed 26 October 2015
David B L
Los Angeles, California
Add Photo Write a Review

193 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
  • More
Showing 32: English reviews
Dania Beach, Florida, United States
Level Contributor
104 reviews
44 attraction reviews
common_n_attraction_reviews_1bd8 62 helpful votes
Reviewed 27 October 2015

Fun walking simply looking at top creative windows. straight down beautiful piazza and crossing the river to most divine ice cream ever.

Thank Orit B
Los Angeles, California
Level Contributor
1,946 reviews
1,235 attraction reviews
common_n_attraction_reviews_1bd8 606 helpful votes
Reviewed 26 October 2015

The Via de' Tornabuoni is the Rodeo Drive / via Montepoleoni of Florence and the place to find top named Italian designer wear items. You'll have multi floors to browse about and find just that special piece at below the price back home. ...

Thank David B L
New York City, New York
Level Contributor
204 reviews
53 attraction reviews
common_n_attraction_reviews_1bd8 67 helpful votes
Reviewed 23 October 2015

So the 6 of us walk into this building, and the receptionist is behind a glass window about four feet above the floor. The building also houses some businesses on the first few floors. WHAT HAVE WE GOTTEN OURSELVES INTO?? But as soon as we are shown our rooms, we are smiling cheek to cheek. Rooms are large and views... More 

Thank David M
London, England
Level Contributor
6 reviews
common_n_attraction_reviews_1bd8 3 helpful votes
Reviewed 1 October 2015

Superb "window shopping" and a beautiful street. Incredibly clean and safe to walk along. Very central to all sights.

Thank Tracey284
Level Contributor
63 reviews
29 attraction reviews
common_n_attraction_reviews_1bd8 28 helpful votes
Reviewed 14 September 2015

This was very close to our hotel and we happened upon it by chance. A lovely wide street with young trees in large terracotta pots. Many upmarket shops but friendly staff. Well lit at night and we took a walk along to a great restaurant - Obeca

1 Thank BrummieScotland
Utica, New York
Level Contributor
1,783 reviews
1,145 attraction reviews
common_n_attraction_reviews_1bd8 675 helpful votes
Reviewed 23 July 2015

Its the expensive shopping street of Florence. Beginning just on the Arno, at Ferragamo's, and continuing with many of the most famous Italian designers. Ferragamo's offers a little museum devoted to both shoes and the history of the area. Well worth visiting. Make sure you bring plenty of euro! The stores are very tempting. :)

Thank RonL40
Huntingdon, United Kingdom
Level Contributor
14 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
Reviewed 10 July 2015

Here's where to find your Prada, Fendi etc. Save the Queen shop is suprisingly large (2 floors). Penhaligons and other smart colognes available in l'Olfatorrio. Not the place I'd go for shoes-- so many other wonderful shops around Florence for that.

Thank Italophile000
Dammam, Saudi Arabia
Level Contributor
81 reviews
24 attraction reviews
common_n_attraction_reviews_1bd8 40 helpful votes
Reviewed 25 March 2015

Don't miss strolling in this street and the area round it. Its quite nice and full of things to see. Many cafes, restaurants and shops. Must see.

Thank T2-Terminator
Level Contributor
389 reviews
174 attraction reviews
common_n_attraction_reviews_1bd8 168 helpful votes
Reviewed 4 November 2014

We stayed at a hotel on this via which begins at the at the Ferragamo store right on the water and next to the Ponte di Santa Trinita. This via begins at this point and continues several blocks straight. You cannot get lost. It is well lighted and safe. The via is beautiful cobble stoned gracing palazzo's like the Strozzi.... More 

1 Thank habaneros
Level Contributor
137 reviews
57 attraction reviews
common_n_attraction_reviews_1bd8 221 helpful votes
Reviewed 1 September 2014

Florentine streets aren't really beautiful, but via de' Tornabuoni belongs to the nicest ones. You'll see ancient palaces, partially medieval. Apart of luxury shops there is a tiny wine bar named Procacci (in the no. 64) serving "panini tartufati" ("truffled sandwiches") and offering a good selection of Tuscan and Piedmontese wines.

1 Thank Saint-Grail

Travellers who viewed Via de' Tornabuoni also viewed

Florence, Province of Florence
Florence, Province of Florence
Florence, Province of Florence
Florence, Province of Florence

Been to Via de' Tornabuoni? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing

Questions & Answers

Questions? Get answers from Via de' Tornabuoni staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Duomo

Neighbourhood Profile
Florentia, as it was called by Latins, is permeated by an eternal beauty spread in all corners of the city. The historic center is characterized by the immensity of the Duomo, able to transport tourists into the brightest age of Florence: the Renaissance. Who does not know the Brunelleschi Dome, San Giovanni Baptistery and the Giotto’s Campanile? Everything is enclosed here and it would be easy to imagine the city as it was in ancient times, with maids walking in the main square and horses carrying coaches. Nowadays, roads are busy with street artists. Rustic Tuscan bakeries give way to fashion shops; just stop for a few minutes in the middle of Piazza della Repubblica to enjoy the colors and sweet melody of the carousel that will bring back great memories from anyone’s childhood.
Explore this neighbourhood