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Flor Firenze

Santa Croce
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Address: Borgo di Santa Croce 6, 50122, Florence, Italy
Phone Number:
+39 055 234 3471

Aquaflor Firenze is a perfume atelier where rare & precious perfumes...

Aquaflor Firenze is a perfume atelier where rare & precious perfumes are created by master perfumer, Sileno Cheloni. By appointment only, custom/bestoke perfumes are made for our clients in our private laboratory. The shop is situated in three large rooms in a Renaissance palace in Borgo Santa Croce, a short walk from Piazza Santa Croce in the heart of Florence.

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Perfume Masterclass in Florence: Make your Own Ambient Fragrance
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TripAdvisor Reviewer Highlights

Read all 36 reviews
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  • 19
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Most beautiful and elegant shop in Florence.

This is a must stop for visiting Florence. I have been wearing scents from here for a few years. If you have never been to an artisan perfume shop, make this one a must see... read more

5 of 5 bubblesReviewed 3 weeks ago
Pat D
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36 Reviews from our TripAdvisor Community

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Showing 19: English reviews
Level Contributor
21 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 3 weeks ago

This is a must stop for visiting Florence. I have been wearing scents from here for a few years. If you have never been to an artisan perfume shop, make this one a must see. Everything is of the highest quality, but there are some beautiful soaps at very good prices for gifts. But definitely take home something for yourself... More 

Thank Pat D
Absecon, NJ
Level Contributor
34 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 31 helpful votes
5 of 5 bubbles Reviewed 28 November 2016

I purchased my first bottle of perfume (Derwish) three years ago at AquaFlor. It has become my favorite scent, so I am obliged to return to Florence once a year to replenish my supply! This store continues to expand it's generous space and is such a visual delight. This Renaissance era building is simply gorgeous and the employees are gracious... More 

Thank pamelaprev
Amsterdam, The Netherlands
Level Contributor
5 reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed 17 June 2016

In search of a new fragrance in my trip to Florence last year and this is a real experience, one of the employees showed me around all trough the store and workplace and after a lot of smelling found a perfect fragrance, highly recommend

Thank Raoul M
Royal Tunbridge Wells, United Kingdom
Level Contributor
77 reviews
31 attraction reviews
common_n_attraction_reviews_1bd8 47 helpful votes
5 of 5 bubbles Reviewed 12 February 2016

Fascinating insight into artisan perfume making. In this modern age, a real art in this little gem. Not cheap, but really high quality products but worth a browse even if you are not buying.

Thank Fiona H
Melbourne, Australia
Level Contributor
72 reviews
29 attraction reviews
common_n_attraction_reviews_1bd8 26 helpful votes
5 of 5 bubbles Reviewed 28 October 2015

I came upon AquaFlor when wandering aimlessly around the streets of Florence (in other words, I was pleasantly lost). The aroma wafting out the door and the view of the leather armchairs, timber cabinetry, glass bottles and subdued lighting beyond created an inescapable lure. It was an oasis and one of those special, unexpected, finds on a trip which you... More 

1 Thank Meander19
Burlington, Vermont
Level Contributor
11 reviews
common_n_attraction_reviews_1bd8 4 helpful votes
5 of 5 bubbles Reviewed 5 October 2015

This perfumery was the highlight of my trip to Florence! I wanted to set up a private session with the perfumer for a custom fragrance, but did not plan far enough in advance. However, the staff helped me select two fragrances that are just wonderful! I wear both of them regularly and have been stopped so many times by strangers... More 

1 Thank HDarte
Denver CO USA
Level Contributor
337 reviews
62 attraction reviews
common_n_attraction_reviews_1bd8 75 helpful votes
5 of 5 bubbles Reviewed 4 September 2015 via mobile

This beautiful little perfumery in an old Palazzo is what I'm calling a forever memory because of the amazing personal tour my friend and I received with the owners Seleno, learning about his philosophy on making perfume and even a little bit of the history of perfume. The store is filled with an amazing selection perfumes, body lotions, soaps, and... More 

Thank JJBlondie
Toronto, Canada
Level Contributor
47 reviews
32 attraction reviews
common_n_attraction_reviews_1bd8 18 helpful votes
5 of 5 bubbles Reviewed 29 June 2015

We visited Flor several times before deciding on purchasing a couple scents. This is a fantastic find in Florence both for the charming setting and the great service. Kate is wonderful in helping you take the time to experience the scents before rushing to purchase. We found the experience highly personal and unlike many perfume shops, Flor allows you to... More 

1 Thank bogdanluca
San Francisco, California
Level Contributor
33 reviews
common_n_attraction_reviews_1bd8 43 helpful votes
5 of 5 bubbles Reviewed 19 May 2015 via mobile

Flor is a hidden gem in Florence. The staff was wonderful, helped us choose a parfum*, soaps and lotions. Everything is handmade onsite, they even blended the parfum that was out of stock while we shopped. Great service and products are one of a kind. Will be back next time I'm in town.

2 Thank SFLadies
Belgrade, Serbia
Level Contributor
42 reviews
17 attraction reviews
common_n_attraction_reviews_1bd8 24 helpful votes
5 of 5 bubbles Reviewed 19 April 2015

I love to collect unique souvenirs that capture a place and remind me of it for years to come. What better way to do that then to take home a smell? This perfumerie is the perfect place for that. It's absolutely beautiful, like an old apothecary shop inside a palazzo. Wander through the rooms sniffing perfumes, colognes, soaps and other... More 

1 Thank Kirsten S

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Staying in Santa Croce

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Santa Croce
Stop and stare at the beauty and symmetry of the Basilica of Santa Croce any time day or night. Unraveling around it are a number of architectural and artistic masterpieces, from the Synagogue to the Central National Library. As a hub for young people, the area gets busy with people who want to have fun: a continuous flow of tourists and locals become animated by songs and dances.
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