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Traveller Overview
  • Excellent90%
  • Very good8%
  • Average1%
  • Poor0%
  • Terrible1%
Travellers talk about
“perfumery”(5 reviews)
“diffuser”(3 reviews)
Aquaflor Firenze is a perfume atelier where rare & precious perfumes are created by master perfumer, Sileno Cheloni. By appointment only, custom/bestoke perfumes are made for our clients in our private laboratory. The shop is situated in three large...more
Borgo di Santa Croce 6, 50122, Florence, Italy
Santa Croce
+39 055 234 3471
Top Selling Tours & Activities in and around Florence
from US$80.20
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from US$90.50
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Most Helpful Positive Review
Reviewed April 6, 2012

I'd seen people on the television creating their own perfume and was delighted to learn you could actually create your own perfume without being a celebrity, not least in this spectacularly beautiful shop in central Florence. The perfume expert/mixologist is very personable with good English...More

5  Thank Fly-me-to-the-spoon
Most Helpful Critical Review
Reviewed December 28, 2017 via mobile

Despite the room essences (aquaflor and cinnamon) are worthy of purchase, the service was poor. The young shop assistants were kind and helpful. However, the manager (or owner) was rude. While I was trying to smell a fragrance from the bottle, she asked me to...More

2  Thank PC65
Reviews (59)
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All reviews lovely fragrance perfumery diffuser shop purchase euros gifts
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21 - 30 of 32 reviews
Reviewed June 29, 2015

We visited Flor several times before deciding on purchasing a couple scents. This is a fantastic find in Florence both for the charming setting and the great service. Kate is wonderful in helping you take the time to experience the scents before rushing to purchase....More

1  Thank bogdanluca
Reviewed May 19, 2015 via mobile

Flor is a hidden gem in Florence. The staff was wonderful, helped us choose a parfum*, soaps and lotions. Everything is handmade onsite, they even blended the parfum that was out of stock while we shopped. Great service and products are one of a kind....More

2  Thank SFLadies
Reviewed April 19, 2015

I love to collect unique souvenirs that capture a place and remind me of it for years to come. What better way to do that then to take home a smell? This perfumerie is the perfect place for that. It's absolutely beautiful, like an old...More

1  Thank Kirsten S
Reviewed April 5, 2015

I first read about Acqua Flor in a magazine article and was very intrigued to find that the products are sold only at the single shop in Florence and not sold online. Since I was planning to visit Santa Croce Church during my stay, I...More

2  Thank baciami
Reviewed October 16, 2014

We came across Aqua Flor by accident and were so pleasantly surprised at how lovely this perfumerie was! We totally fell in love with everything the smells were amazing! The shop assistance was so helpful taking the time to show us different fragrances and very...More

2  Thank Maria50Mike50
Reviewed July 23, 2014

This is a beautiful perfume shop which has recently opened and sells the most lovely candles, room fragrances, perfumes and soaps all beautifully packaged. The staff are really pleasant, helpful but not pushy. The tomatoe leaf soap is gorgeous!

Thank Puzzle63
Reviewed May 10, 2014

A magical place in the hart of Florence to rediscover perfumes in the traditional way; enter the small door and you'll be lock out all the tourist crowd and noise to enjoy some rest for your ears, and your nose ...

1  Thank Giuseppe M
Reviewed November 17, 2013

I visited this shop three years ago when it first opened and was struck by the beauty of the space and the gracious demeanor of the owner, Kate. On my second visit (November 2013) I was happy to see that it had expanded into three...More

Thank Pam P
Reviewed September 19, 2013

We came across the boutique quite by chance after taking a guided tour of Florence. It was an amazing experience - like stepping into the perfumery in the film of the novel Perfume. It was a pure fantasy! The environs were airy and spacious and,...More

Thank judithmordue
Reviewed August 12, 2013

Our tour guide introduced us to this lovely shop while touring Florence. Simply adore the shop with its unique fragrances. My one regret was not purchasing more!!!!

Thank jscw6
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Santa Croce
Stop and stare at the beauty and symmetry of the
Basilica of Santa Croce any time day or night.
Unraveling around it are a number of architectural and
artistic masterpieces, from the Synagogue to the
Central National Library. As a hub for young people,
the area gets busy with people who want to have fun: a
continuous flow of tourists and locals become animated
by songs and dances.
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