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Heineken Experience

Certificate of Excellence
Neighbourhood:
De Pijp
As featured in 3 Days in Amsterdam and 2 other guides
Sponsored by:
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Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Phone Number: +31 20 523 9222
Website
Today
10:30 - 19:30
Open now
See all hours
Hours:
Mon - Thu 10:30 - 19:30
Fri - Sun 10:30 - 21:00
Description:

The Heineken Experience is a self guided interactive journey through the...

The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).

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Book In Advance
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US$30.34*
and up
Skip-The-Line Amsterdam Canal Cruise and Heineken Experience
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US$52.00*
and up
75-Minute Amsterdam Canal Cruise with Rijksmuseum and Heineken Experience...
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US$45.50*
and up
Amsterdam Canal Bus Hop On Hop Off Day Pass and Heineken Experience

TripAdvisor Reviewer Highlights

Read all 13,973 reviews
Visitor rating
  • 3708
    Excellent
  • 2185
    Very good
  • 808
    Average
  • 286
    Poor
  • 214
    Terrible
Well worth the visit

This experience is well worth the money. €16 for about 2 hours entertainment and a few beers thrown in. The turnover of people going through the place is incredible and at the... read more

4 of 5 bubblesReviewed yesterday
travelhopper11
,
Killarney, Ireland
via mobile
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13,973 Reviews from our TripAdvisor Community

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Showing 7,201: English reviews
Killarney, Ireland
Level Contributor
17 reviews
common_n_attraction_reviews_1bd8 6 helpful votes
4 of 5 bubbles Reviewed yesterday NEW via mobile

This experience is well worth the money. €16 for about 2 hours entertainment and a few beers thrown in. The turnover of people going through the place is incredible and at the beginning it was quite busy but it did even out and you can take your time. Interesting history with a lot of different aspects thrown into the trip.... More 

Helpful?
Thank travelhopper11
Essex, United Kingdom
Level Contributor
6 reviews
3 attraction reviews
4 of 5 bubbles Reviewed yesterday NEW via mobile

My bf and I purchased a ticket from an external company 'ticket and tours' and was pleasantly surprised bY the experience . The live group simulator was oddly fun and the free beer was even better! Deffo a go to place for a laid back day !

Helpful?
Thank miastevens92
Level Contributor
7 reviews
4 attraction reviews
5 of 5 bubbles Reviewed yesterday NEW

The attraction is a must see in the city, you can see how they make the beer, the history of the family and you can play inside with different kind of activities as karaoke, test how is it feel to be a dj, test your strength like a rugby player, etc. At the end of the tour you have two... More 

Helpful?
Thank Mar R
London, United Kingdom
Level Contributor
14 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
5 of 5 bubbles Reviewed 2 days ago NEW via mobile

Great , good value for money plus the drinks , walking around seeing the horses and being turned into beer had great fun

Helpful?
Thank Kay M
Lisbon, Portugal
Level Contributor
17 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
1 of 5 bubbles Reviewed 2 days ago NEW via mobile

TLDR: Don't go there, it's not worth the money. I already expected it to be a tourist trap, to be honest. But a friend of mine convinced me to go there, saying I'd be shaken like a beer, which sounded fun to me. Well, it's not. The whole experience is produced for the masses, and feels like a huge money... More 

Helpful?
Thank msssequeira
HeinekenExperience, Guest Relations Manager at Heineken Experience, responded to this review

Dear msssequeira, thank you for reserving a time to leave this review. We are sorry to hear that you had an unpleasant experience. We do understand your comments and we are actually currently working on implementing a lot more of our heritage and history in the tour as well as more interactivity; hopefully you will notice the difference after your... More 

Chengdu, China
Level Contributor
27 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 20 helpful votes
4 of 5 bubbles Reviewed 2 days ago NEW via mobile

I visited heinkenen experience but I am a bit disappointed. The standard thicket costs €18 but we had the small card discount and we paid €17. The "museum" doesn't look like a museum, it looks like something they just did to earn money. But of course there are some positive way, they explain to you how they produce beer, it... More 

Helpful?
Thank Annarita D
HeinekenExperience, Guest Relations Manager at Heineken Experience, responded to this review

Dear Annarita D, thank you for reserving a time to leave this review. We are sorry to hear that we didn't exceed your expectations. We do understand your comments and we are actually currently working on implementing a lot more of our heritage and history in the tour; hopefully you will notice the difference after your next visit. Cheers! More 

Level Contributor
26 reviews
21 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 2 days ago NEW via mobile

Was able to spend time with clients and learn about the history of a worlds great beer. Also provided a great venue for good business discussions in a comfortable atmosphere.

Helpful?
Thank Jason G
Level Contributor
5 reviews
3 attraction reviews
5 of 5 bubbles Reviewed 2 days ago NEW via mobile

It must be seen in Amsterdam. Very interactive and amaizing place, the crew is very professional and friendly. You can drink beer which is part of your ticket.

Helpful?
Thank Patkó M
Wolverhampton, United Kingdom
Level Contributor
68 reviews
32 attraction reviews
common_n_attraction_reviews_1bd8 26 helpful votes
5 of 5 bubbles Reviewed 2 days ago NEW via mobile

Booked on a whim as advised by most of the tour sites & was a great experience. Even if your not that much into beer, Heineken have worked hard to make it very interactive & interesting to most people (not just men). You can go through the tour at your own pace & be rewarded with Heineken beers along the... More 

Helpful?
Thank Jables89
HeinekenExperience, Guest Relations Manager at Heineken Experience, responded to this review

Thanks for your review Jables89. Indeed, our Rooftop Bar is a very special place! We are glad to hear that you had a great time. We hope to see you again soon! Proost! More 

Level Contributor
12 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
5 of 5 bubbles Reviewed 2 days ago NEW

This is worth a visit! I would advise to pre book tickets as the queue to buy the tickets there was quite long however we did visit in August! The whole tour takes around 2-3 hours, but it is very interesting to see how the beer is made there are many activities inside including a 4D cinema! This would be... More 

Helpful?
Thank Abigail_m1234

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  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
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Staying in De Pijp

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De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
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