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Pic's Peanut Butter Factory

Closed Now: 10:00 a.m. - 11:00 a.m.
Open today: 10:00 a.m. - 11:00 a.m.

Pic's Peanut Butter Factory
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Certificate of Excellence
Traveller Overview
  • Excellent94%
  • Very good6%
  • Average0%
  • Poor0%
  • Terrible0%
Travellers talk about
“free tour”(8 reviews)
“great tour”(13 reviews)
“minute tour”(5 reviews)
Visit the home of New Zealand's best loved peanut butter. Smell our freshly roasted nuts as they tumble out of the roaster and make their way to The Peanut Squasher. See Pic's squirting into a jar that wends its way along rattling conveyors to the...more
Closed Now
Hours Today: 10:00 a.m. - 11:00 a.m.
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Suggested duration: < 1 hour
18 Elms St | Wakatu Estate, Nelson 7011, New Zealand
+64 3-544 8402
Most Helpful Review
Reviewed October 8, 2015

We heard about this factory tour when staying in Nelson and, as Pic's is our favourite peanut butter, we thought we just had to go see where it is made! We needed the car to get out there but found it easily enough. There we...More

2  Thank Jocelyn P
Reviews (135)
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All reviews free tour great tour minute tour cashew butter production line entertaining tour small business tasty tour staff making making great grinder cool story simple process friendly hosts kids and adults fun visit whole process
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11 - 20 of 130 reviews
Reviewed August 27, 2018

Nice clean factory and great to see how our own NZ brand of peanut butter is made. Petty we have to import Aussie peanut

Thank DavidM24359
Reviewed August 22, 2018

This is a definite must do if you are ever in Nelson. The staff and especially the Tour guide were so helpful and funny. Very informative and even got to meet the MAN himself Mr Pic Picot. It was such an eye opener to see...More

Thank StevenM3764
Reviewed August 14, 2018

What came through more than anything when we did this tour was the passion of the founder, Pic, and his staff for their product and what they have achieved. Barney took us on our tour and he would have to be one of the best...More

Thank Iain B
Reviewed August 7, 2018 via mobile

Did the tour of the factory on Monday and it was fun and informative. Would highly recommend anyone in the area to do the tour and looking forward to coming back down and doing the tour in their new factory when it opens.

Thank jacquelinem976
Reviewed August 6, 2018 via mobile

Had a fantastic time doing the tour with Barney as our host. Barney was awesome interacting well with all the tour participants. The tour is interesting and it was great to taste and understand how simple it actually is to make the finished product. You...More

Thank JDBoy_nz
Reviewed July 26, 2018 via mobile

Great tour. Hosts were excellent and very friendly. Even got to make your own peanut butter. Would recommend this tour highly. And its FREE

Thank mistygirl12
Reviewed July 23, 2018

great tour, you even get to make your own authentic, preservative free, raw peanut butter! make sure you buy a few boysenberry jams while you're there because that stuff is delish and not sold in stores!

Thank a_little_asian
Reviewed July 18, 2018

Highly recommend this tour! such a warm and inviting atmosphere that is suitable for all ages. Thank you so much for the experience

Thank OshaqueU
Reviewed July 13, 2018 via mobile

Decided at the last minute to take a quick trip to pics and I’m so glad we did. It’s a quick half hour to forty minute tour but super relaxed and casual and really interesting. We got to meet Pic which was such a treat...More

Thank Overtoosoon
Reviewed July 11, 2018

Pic Peanut Butter Factory tour - pre-booking is essential - by phoning 544 8402, for a free 40 minute tour. An added attraction since our last visit, was making your own peanut butter. Barney was a great tour host, fun, interesting and informative. Currently in...More

1  Thank tonyandwendy2016
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Questions & Answers
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March 26, 2018|
AnswerShow all 5 answers
Response from PadreNZ | Reviewed this property |
Yes. There re two ingredients in Pic’s peanut butter - peanuts and salt. Because there are no fillers there is no gluten. Jesus be praised!
January 5, 2018|
Response from PadreNZ | Reviewed this property |
October 2018.
January 5, 2018|
Response from Crundlestein | Property representative |
We'll move in in June or July hopefully, with the factory moving over in August 2018.