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Pic's Peanut Butter Factory

Closed Now: 10:00 a.m. - 11:00 a.m.
Open today: 10:00 a.m. - 11:00 a.m.

Pic's Peanut Butter Factory
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Certificate of Excellence
Traveller Overview
  • Excellent94%
  • Very good6%
  • Average0%
  • Poor0%
  • Terrible0%
Travellers talk about
“free tour”(8 reviews)
“great tour”(13 reviews)
“minute tour”(5 reviews)
Visit the home of New Zealand's best loved peanut butter. Smell our freshly roasted nuts as they tumble out of the roaster and make their way to The Peanut Squasher. See Pic's squirting into a jar that wends its way along rattling conveyors to the...more
Closed Now
Hours Today: 10:00 a.m. - 11:00 a.m.
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Suggested duration: < 1 hour
18 Elms St | Wakatu Estate, Nelson 7011, New Zealand
+64 3-544 8402
Reviews (136)
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All reviews free tour great tour minute tour cashew butter production line entertaining tour small business tasty tour staff making making great grinder cool story simple process friendly hosts kids and adults fun visit whole process
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51 - 60 of 131 reviews
Reviewed January 28, 2018

Stopped in with the family for a tour. Staff were very friendly and informative. Got to see the peanut butter being made along with tasting and making some small samples. The owner has done an excellent job.

1  Thank hassman2015
Reviewed January 21, 2018

Pic Picot's story of how he started his Peanut Butter factory is a great example of how KIwi's get things done. Not only has he produced a great product available nationwide but he sets an example of what Kiwi's can achieve when they set their...More

1  Thank GaryM4651
Reviewed January 16, 2018 via mobile

Pic’s have offered a tour for ages now, and we’ve been before but the tour is getting even better. Staff are great, and the tour starts with an informative talk about where the peanuts come from. You get to sample peanuts in the shell as...More

Thank PadreNZ
Reviewed January 16, 2018 via mobile

Our family of four (including a very active 3.5yr Old and a very inquisitive 6yr old), enjoyed a factory tour this week. The guide was knowledgeable, kept the kids interested, had plenty to offer in the way of tastings and was generally very friendly! The...More

Thank armywifearmylife
Reviewed January 16, 2018

Really cool for kids and inspiring for adultsas a model company that tries to support local sourcing from its employees ( and paying living wage instead of minimal wage), to its products, using recycled materials and making great real food, no crap yummy foood!

Thank ThalassaG1
Reviewed January 5, 2018

We were lucky to latch onto a tour that was starting - recommendation is to book ahead because they can get tour groups through as well. The Tour is Free! The smell of roasting peanuts gets you drooling. The talk is very informative and tasting...More

Thank NZKIWI48
Reviewed December 19, 2017

Well worth the visit to see how this delicious peanut butter is made (and the other products - yum for the boysenberry jam!) and the very engaging and interactive (free!) tour enjoyed by the young, 7 years, and the old-er, Nana. We were impressed and...More

Thank travelee
Reviewed December 15, 2017 via mobile

People didn’t know the following: peanuts belong to the pea family; could be made without adding oil: has to be bottled within an hour from roasting, has very little salt ;how it is yummier when it is so fresh; that the owner pic chose the...More

Thank Greenbelle
Reviewed December 11, 2017

I was very skeptical of a 'free' tour but I booked in and went along and I loved it! It was VERY interesting and the woman who did the tour gave us a lot of information about the company and peanuts! I thought that it...More

Thank Mikaela H
Reviewed December 5, 2017 via mobile

A really enjoyable 40 minute tour, tasting and info session. It was really interesting to hear how the company started off so small and has expanded, step by step! We will definitely be looking out for Pics Peanut Butter in Tescos when we're back in...More

Thank amy_r_120
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Questions & Answers
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March 26, 2018|
AnswerShow all 5 answers
Response from PadreNZ | Reviewed this property |
Yes. There re two ingredients in Pic’s peanut butter - peanuts and salt. Because there are no fillers there is no gluten. Jesus be praised!
January 5, 2018|
Response from PadreNZ | Reviewed this property |
October 2018.
January 5, 2018|
Response from Crundlestein | Property representative |
We'll move in in June or July hopefully, with the factory moving over in August 2018.