The Shilla Duty Free Seoul
The Shilla Duty Free Seoul
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About
The Shilla Duty Free Seoul offers products by world-renowned brands at discounted prices. It is located next to the Shilla Seoul Hotel and provides high-class facilities and services to shoppers.
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Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

Popular mentions

4.0
4.0 of 5 bubbles428 reviews
Excellent
110
Very good
175
Average
100
Poor
25
Terrible
18

chit soe
Yangon Region, Myanmar788 contributions
4.0 of 5 bubbles
Jun 2023 • Friends
Only 3 floor of top brands which are very very expensive. Base floor had goods with reasonable price. But people are buying as giving free. Nearby Shilla hotel is said to be 6 stars. Near car parking, there is a nice hill with beautiful chinese and korean mix style structure and sculpture, worth to give a visit.
Written June 13, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

bagelavender
Seoul, South Korea15 contributions
5.0 of 5 bubbles
Jun 2022
Always a fun place to shop and they have various products, so I visit once in a while even though they’re most of the time very crowded. I was lucky last time as I had a visa card to buy the products, and they gave me a small size Sulwhasoo cleansing foam as a free gift. You receive them from the membership desk right next to the entrance even if you don’t purchase anything, only if you have a visa card with you! I thought it would be small because it's a free gift, but actually it was bigger than I thought and I think it’s perfect to carry when traveling around. I think they said they will do this until December but would be best to visit around June or July before they run out of product. I also enjoyed walking around Dongdaemun nearby after shopping and I’ll visit again!
Written June 24, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Swee Cheng
Singapore, Singapore649 contributions
2.0 of 5 bubbles
Oct 2019 • Friends
On my return from Seoul, l wanted to get a bottle of Lancome perfume for my relative.
After my check in at Terminal one of Incheon International Airport, l went to The Shilla duty free shop.
It was about 1430 hours and the shop was rather crowded
I got the perfume and went to the counter to pay by US dollars.
At paying, the female staff started to put the item into a plastic bag and wanted to seal it. I immediately told her to remove the price tag as it was a gift .She just ignored me and
continued with the wrapping and chatting with her colleague. I had to tell her again and finally her fellow colleague next to her explained my concern and request. Perhaps, she was not proficient in English, but that didn't mean she could just ignore customers. It was a very unpleasant experience .
Written November 22, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Michelle
2 contributions
1.0 of 5 bubbles
Jun 2019 • Family
It’s is crowded due to tourism and the customer service is really bad , especially a male salesman which sell masks at jmsolution counter is very rude.
Written June 7, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Pickleinwimbledon
Barbados967 contributions
1.0 of 5 bubbles
Nov 2018 • Couples
Went in search of some much needed European cosmetics to replace ones used while long term travelling. Outrageous prices for European brands. Can’t even take the purchases away with you. Have to collect at airport as exit Korea. Don’t waste your time or money here. Buy at airport. Cheaper and much better shopping experience.
Written November 22, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

CynthiaDewi
Bandung6 contributions
1.0 of 5 bubbles
Nov 2018 • Friends
We came to SDF at NoV 2nd 2018. When my friend buy products at HERA's counter, i came to Sulwasoo's. and i saw the products that my mom need it. So i take a pic. suddenly one of the salesgirl come to me, and said with rude face and ask me to delete and she wait for it until i delete the pic. Since when we can no pic at the counter? Even at next counter we can make pics and send to my relatives. i didn't understand why now a lot of salesgirl in many shop in seoul are rude.One year ago i came to seoul and they still nice. so different now. Really not recomended for a city who expect from tourists.
Even when we go shoping at Myeongdong/ Gangnam and other locations many of rude sales girls there.No Smile.
Written November 6, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

WY_GrandTour
Hong Kong, China222 contributions
4.0 of 5 bubbles
Oct 2018
The selection is good and the service is friendly. But there are far too many Chinese tourists there.

For the skincare, other stores probably would have them cheaper.
Written October 6, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Jayson K
Seoul, South Korea12 contributions
5.0 of 5 bubbles
Aug 2018 • Solo
This is probably the best duty free shop in Seoul with great variety of goods. short walk from Dongguk-Univ Station and not too far from Dongdaemun / Itaewon, it's worth the trip especially if you're looking for local cosmetics to luxury goods.
Written September 19, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Alistair L
4 contributions
3.0 of 5 bubbles
Jun 2018 • Family
Great place if you are looking to buy brand names. The good are purchased but you don't pick up until departure date...so it could be quite a hassle if you've already packed all your luggage. I saw many people refitting their luggages at the airport. We don't usually buy much during vacations so most of the things that we ended up buying at Shilla can be found at the airport duty free. The prices were the same. However, if you plan on buying brand names like LV, Gucci, Chanel, etc...this is the place. Shuttle bus every 30 minutes to Myeongdong so that was a plus.
Written June 14, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Grace S
Sydney, Australia392 contributions
3.0 of 5 bubbles
Mar 2018 • Solo
Went to Shilla to buy souvenirs for parents and it was packed full of people! A good place if you’re into shopping but definitely not recommended if you don’t enjoy a crowd.
Written June 10, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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