We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.


Gwanhun-dong, Jongno-gu, Seoul, South Korea
Review Highlights
Nice place to visit

We've visited Insadong last July and we ate at this place. I like the place, not too crowded... read more

Reviewed 1 week ago
Victor M
Nice small place for novelty items

You can't miss this place if you're visiting Insadong, although our Korean friend who was with us... read more

Reviewed 3 weeks ago
Houston, Texas
Read all 339 reviews
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Sponsored by:
  • Excellent23%
  • Very good50%
  • Average23%
  • Poor3%
  • Terrible1%
Travellers talk about
“unique items” (6 reviews)
“cute things” (4 reviews)
“themed cafe” (4 reviews)
Gwanhun-dong, Jongno-gu, Seoul, South Korea
Write a Review
Reviews (339)
Traveller rating
Traveller type
Time of year
  • More languages

1 - 10 of 138 reviews

Reviewed 1 week ago

We've visited Insadong last July and we ate at this place. I like the place, not too crowded compare to Myeongdong area. Ssamziegil is a nice place to shop and to buy souvenirs.

Thank Victor M
Reviewed 3 weeks ago

You can't miss this place if you're visiting Insadong, although our Korean friend who was with us had never been there before our visit, hahaha! It was nicely decorated, lots of cute photo ops. The stores are all cute and fun to see. Of course...More

Thank kmbperdon
Reviewed 4 weeks ago

Ssamzie Gil is located in Insadong, well known Korean traditional style art/ cultural area. Ssamzie Gil has many interesting shops, including small souveniors, design fashion items, including hanbok (modernized Korean traditional costom) and accessories. Some shops had good desingn Korean traditional style teapots/ tea cups/...More

Thank Marcus567
Reviewed 4 weeks ago

Great place for window shopping. We enjoyed the novelty of the Poo Cafe (top floor) and we had an excellent bibimbap for lunch at Gogung (basement).

Thank divebunny1
Reviewed 5 weeks ago

Interesting place with lots of decorations and lively area. Where we bought the Poo bread. Worth a visit to check out.

Thank annematt143
Reviewed 18 July 2017

A great place with little shops and galleries. There are all kinds of creative (and not so creative) people there selling their stuff. It is located on the main Insadong shopping street.

Thank Erik M
Reviewed 16 July 2017

Right in the heart of Insadong, this shopping area dishes anything arty Korea. But I was hoping for more..

Thank coriks65
Reviewed 6 July 2017

If you take a stroll down Insadong you can head here. There is always a crowd. You can walk around all the floors easily and see some interesting items to take back. Some are artsy and others accessory. Before leaving join a line a try...More

1  Thank boabin
Reviewed 21 June 2017

Walking around and inside Ssamji-gil is a must (only if) you are already in Insadong- there's always something new being displayed and it's a great place to snap a few photos but it isn't a place that deserves to be in your bucketlist ;).. but...More

Thank Mariel K
Reviewed 13 June 2017 via mobile

Came by with my Boss and colleague and as we work for a Korean company we've been to most of the popular shopping destinations. This place is thus a breath of fresh air from the typical copy-and-paste stores in Myeongdong. We walked the spiral shopping...More

Thank Debx N
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
Nearby Restaurants
O'sulloc Tea House Insadong Store
227 reviews
.06 km away
Gogung Insadong
163 reviews
.03 km away
Osulloc Tea House
51 reviews
.06 km away
Jeontong Dawon
78 reviews
.06 km away
Nearby Attractions
5,119 reviews
.02 km away
Jogyesa Temple
638 reviews
.24 km away
Alive Museum Insadong
166 reviews
.33 km away
Questions & Answers
Get quick answers from Ssamji-gil staff and past visitors.
Note: your question will be posted publicly on the Questions & Answers page.
Posting guidelines