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Insa-dong, Jongno-gu, Seoul, South Korea
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Full-Day Cultural Tour of Seoul Including Gimbap-Making Experience
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Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries” (133 reviews)
“souvenir shops” (120 reviews)
Suggested Duration: 2-3 hours
Insa-dong, Jongno-gu, Seoul, South Korea
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Reviews (5,189)
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1 - 10 of 2,913 reviews

Reviewed today

It is a good place to buy souvenirs. Walk around shops and observe the prices before you buy something, the prices varies at the same type of products.

Thank Tatiana O
Reviewed yesterday via mobile

There is a market here where you can get all your souvenirs. You can find anything here. Try to walk around for a bit because the stores at the main entrance are more expensive than the ones in the market. They ripped me off a...More

Thank Carlos D
Reviewed 2 days ago

Tis is a beautiful and safe shopping area. We discovered wildly varying prices for the same items, so shop around and THEN buy. Carry cash because not all places take cards.

Thank janebeard
Reviewed 6 days ago

It is a nice place with small shops and cafés.It is a lively area.There were lots of tourists and a very colorful shops.We really enjoyed so much there.

Thank Bilge T
Reviewed 1 week ago

Very cool location to palaces city hall and markets. Many interesting restaurants and shops with local flavour. All of th above are within a reasonable walking distance but thee is good access to the great subway system to be able to visit other parts of...More

Thank MichaelT1928
Reviewed 1 week ago

We try to visit different shopping areas (Namdaemun, Myeongdong, Dongdaemun, Gwangjang Market), but we always return to Insadong. There is a great variety of stores there, the passage way is wide, so even when crowded one does not feel jammed in, restaurants are great, and...More

1  Thank Joseph A
Reviewed 1 week ago

We came here using the subway and exited from Anguk station. There were a number of shops dealing in art and crafts. As we were not art lovers, we just gave this place a short visit.

Thank PaulSiow
Reviewed 1 week ago via mobile

This used to be the area with many craft stores where the artists made their traditional wares and had a good mix of galleries and artsy shops. But many of the traditional stores have disappeared and are filled with many newer boutigues... Disappointing.

Thank Imhotep2
Reviewed 1 week ago

Get the authentic Korean feel here in Insadong. Lots of restaurants and cute small shops in the small alleys. Try some Korean dumpings or noodles to end your perfect afternoon stroll.

Thank mypeachhouse
Reviewed 1 week ago

Seoul is a boring city, nobody would deny that. Insa is the exception, as it is a quite authentic quarter with little restaurants and guest houses. Go into the side streets and enjoy food in a restaurant there.

Thank MaxeMustermann
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
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Nearby Restaurants
O'sulloc Tea House Insadong Store
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Gogung Insadong
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Insadong Geu Jib
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Bukchon Sonmandu Insa
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Poopoo Land
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Questions & Answers
Janice O
13 May 2015|
AnswerShow all 7 answers
Response from Joey L | Reviewed this property |
Been there twice in the afternoon. Shops open till about 9:00 - 10:00 pm.
9 February 2015|
AnswerShow all 8 answers
Response from Lorraine S | Reviewed this property |
Insadong is the old town, full of shops, hawkers, restaurants, etc. I have no idea what hotel you are staying in, but the Insadong is certainly worth seeing. We stayed at the Marriott. Taxis are available, but usually... More
25 December 2014|
AnswerShow all 5 answers
Response from Shaun T | Reviewed this property |
Best way is to bus or train from airport