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  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries”(145 reviews)
“souvenir shops”(138 reviews)
“the main street”(128 reviews)
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Suggested duration: 2-3 hours
As featured in 3 Days in Seoul
Insa-dong, Jongno-gu, Seoul, South Korea
Ways to Experience Insadong
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Reviews (5,928)
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All reviews art galleries souvenir shops the main street korean souvenirs tea house korean tea street food knick knacks anguk station shopping area street vendors great shopping dumplings walk around handicrafts gifts culture
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1 - 10 of 3,331 reviews
Reviewed 2 days ago

Many shop and food have been changed to modern style but still you can find Korean special style. 아무래도 한국의 서울의 대표명소이다 보니 외국인들의 방문도 많아지고 따라서 여기저기 손질이 되곤 하지만 낡음은 줄어드는만큼 청결해지고 다양해지고 개방형으로 또 개성있는 곳으로 다른 변화를 거듭해가는 듯하다. 그래도 도시에서...More

Thank QueenEJK
Reviewed 3 days ago

This place has a plenty of shops selling souvenirs and antiques and artworks. You can stroll along the street and you will be splashed with plenty of choices for souvenirs and artworks. One particular items that interest me is "Dojang", the traditional Korean Stamp which...More

Thank TShahrizam
Reviewed 4 days ago via mobile

Great shopping area plus plenty of restaurants antique shops art studios to look at plus nearby temples good place to visit

Thank andij1066
Reviewed 4 days ago via mobile

This place was a great surprise for us as it was so close to our hotel honestly if you’re looking for great local food or souvenirs this place has everything and pretty reasonably priced we only had a stop over here but we definitely are...More

Thank james_anderson64
Reviewed 5 days ago via mobile

We came here in the afternoon on a Friday. The street was lively, with so many locals and tourists alike. We had lunch in one of the Dakgalbi places and had drinks at the cat cafe upstairs. Along the street, there were many vendors and...More

Thank SummerDaysPh
Reviewed 1 week ago

I enjoy staying here and hang out in Insadong. I enjoy the street mucisian songs especially at night when not so many people around. I also enjoy the walk in the morning that give you the spirit of shopping. I am happy to buy some...More

Thank karnalim
Reviewed 1 week ago via mobile

We stayed at Orakai Insadong Suites which have great apartments and central to all the shopping, restaurants and subway. Some great restaurants and close to Ikseon Dong alleyways which is a very trendy area for young upmarket Koreans with beautiful little shops and restaurants. Highly...More

Thank murrym144
Reviewed 1 week ago

Lovely neighborhood with very atractive shops where you can purchaise qualitative good especialy women clothes and souvenirs in reasonable price without need to burgain too much. Good atmosphere, clean and friendly. Prices not on the cheap side but fair.

Thank heinrich618
Reviewed 1 week ago via mobile

I love this area because this is where the Ibis Ambassador Hotel is! I love the little bars and shops! Best place if you want a small place to hangout with friends.

Thank Slickrick899
Reviewed 1 week ago via mobile

I have to admit.. visiting Insa-dong was one of my favorite parts of our trip. You can find homemade souvenirs for very cheap here. Plus the street food! We tried a poop shaped pastry with chocolate in the center and it was so good!

Thank 968shelbya
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Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
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Questions & Answers
Ask a question
July 28, 2018|
AnswerShow all 4 answers
Response from PaulL627 | Reviewed this property |
Regarding jumbo taxi. We took one when we were there from incheon to Naaman and it cost about 100,000 won but there was a lot of traffic. Insadong should be better in terms of traffic but because it’s late there may be... More
Jerico C
April 13, 2018|
AnswerShow all 5 answers
Response from StepheyTSC | Reviewed this property |
Definitely walkable. I did that a week ago to get back to Myeongdong from Insadong. Only took about 15-20mins. Just use google maps to help you. You may use Cheonggyecheon stream to help you along the way.
Doreen T
October 13, 2017|
AnswerShow all 9 answers
Response from mypeachhouse | Reviewed this property |
yes it is walkable, but will depend on how fast you walk and how willing to walk haha. 15 mins average.