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  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries”(143 reviews)
“souvenir shops”(135 reviews)
“the main street”(124 reviews)
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Suggested duration: 2-3 hours
As featured in 3 Days in Seoul
Insa-dong, Jongno-gu, Seoul, South Korea
Ways to Experience Insadong
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Reviews (5,772)
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All reviewsart galleriessouvenir shopsthe main streetkorean souvenirstea housekorean teastreet foodanguk stationshopping areastreet vendorsgreat shoppingdumplingswalk aroundhandicraftsgiftsculturetourists
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1 - 10 of 3,231 reviews
Reviewed 4 days ago

This place is very beautiful and so many shop in there. But, when weekend very crowded so we not recomended to enjoy this place on weekend. We want to come again to this place if we back to korea.

Thank Aurelia K
Reviewed 5 days ago via mobile

As a native that was born and raised in seoul half of my life, I do not recommend this Insadong for buying souvenirs nor the authentic Korean experience. Although designated as a touristic, traditional artistic mecca where one can buy traditional crafts, dont be fooled...More

2  Thank Jean V
Reviewed 1 week ago via mobile

Very beautiful, lively and colourful. Perfect place to buy unique souvenirs. A long walk. Unique keychains.. Korean handicrafts...bright colourful pouches.

Thank 798vaishalij
Reviewed 1 week ago

Ok - this is the street for "non-tradiitonal" Korean shopping. AKA a tourist trap. Well, we went to several other traditional markets. Those are interesting experiences, but we didn't really find any good gifts to bring back home. Plus they are crowded and have several...More

Thank bkgraczyk
Reviewed 1 week ago

This was one of our favorite places. There are several Korean Tea Houses and Korean Barbecue places to eat at. But what is nice is no cars are aloud it is pedestrian only. The shops are mainly hand made by the korean people. Great place...More

Thank ecochicagent
Reviewed 1 week ago via mobile

This is a very lively area with lots of shops selling paintings, souvenirs and other handicrafts. There are also interesting little shops and traditional restaurants in the smaller side streets.

Thank Phi S
Reviewed 2 weeks ago via mobile

You can buy many Korean traditional handcrafts and merchandise here. But the price is higher than Namdaemun and Dongdaemun.

Thank Margareth T
Reviewed 2 weeks ago via mobile

a great place in the city to pick up souvenirs like metal bookmarks, key rings, magnets, chop sticks, handicrafts, mother of pearl jewelry/display boxes as well as more unique keepsakes. There is a Hanbok photo place at the Tourist Information centre if you just want...More

Thank H M
Reviewed 3 weeks ago via mobile

If you are looking for souvenirs that’s the place not to miss in Seoul. Plus there are a lot of Korean traditional restaurants. Don’t miss out the shop that is dedicated only to tea from Jeju island. Unfortunately I don’t remember the name but surely...More

1  Thank Ekaterina M
Reviewed 3 weeks ago

Insadong mainly consists of a shopping street lined with handcraft shops , many of which look questionalble industrial items: especially the cheaper ones, are available identically in dozens of shops. The Osulloc tea room sells very good Korean tea and herbal infusions, but the prices...More

Thank sacripantina
View more reviews
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
Questions & Answers
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July 28, 2018|
AnswerShow all 4 answers
Response from Paul L | Reviewed this property |
Regarding jumbo taxi. We took one when we were there from incheon to Naaman and it cost about 100,000 won but there was a lot of traffic. Insadong should be better in terms of traffic but because it’s late there may be... More
Jerico C
April 13, 2018|
AnswerShow all 5 answers
Response from StepheyTSC | Reviewed this property |
Definitely walkable. I did that a week ago to get back to Myeongdong from Insadong. Only took about 15-20mins. Just use google maps to help you. You may use Cheonggyecheon stream to help you along the way.
Doreen T
October 13, 2017|
AnswerShow all 9 answers
Response from mypeachhouse | Reviewed this property |
yes it is walkable, but will depend on how fast you walk and how willing to walk haha. 15 mins average.