We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
New! Find and book your ideal hotel on TripAdvisor — and get the lowest prices
Sponsored by:
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Sponsored by:
Get directions
Address: Avenue Gil Ramirez Davalos 3-86 | Behind Terminal Terrestre Bus Station, Cuenca 010106, Ecuador
Phone Number: +593 7-280-9000
08:00 - 18:00
Open now
See all hours
Sun 09:00 - 23:30
Mon - Fri 08:00 - 18:00
Sat 08:30 - 00:30
Recommended length of visit: <1 hour

TripAdvisor Reviewer Highlights

Read all 199 reviews
Visitor rating
  • 70
  • 30
    Very good
  • 7
  • 1
  • 1
Nice tour and great hats

The guide was interesting and we really enjoyed our tour though the factory. The signs in English were a help since our Spanish is not great. We learned quite a bit about how... read more

5 of 5 bubblesReviewed 5 days ago
Philadelphia, PA
Add Photo Write a Review

199 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
  • More
Showing 109: English reviews
Philadelphia, PA
Level Contributor
410 reviews
199 attraction reviews
common_n_attraction_reviews_1bd8 201 helpful votes
5 of 5 bubbles Reviewed 5 days ago NEW

The guide was interesting and we really enjoyed our tour though the factory. The signs in English were a help since our Spanish is not great. We learned quite a bit about how the hats are made. The guide had a great eye. The first hat she put on my husband was perfect. Next she brought another in a very... More 

Thank detraveler_7
Chicago, Illinois
Level Contributor
21 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 8 helpful votes
5 of 5 bubbles Reviewed 1 week ago

Purchased both a bag and a hat! Met the owner who was wonderful! They took us back into wher they make the hats and we were able to see how its done. I had my hat fitted to my head and they persalized the decoration. In the back there is a wall with photos of different stars wearing the hats-Breaking... More 

Thank Leslie D
London, United Kingdom
Level Contributor
59 reviews
19 attraction reviews
common_n_attraction_reviews_1bd8 43 helpful votes
4 of 5 bubbles Reviewed 28 September 2016

Nice to have the possibility to visit how panama hats are manufactured. The visit is free, up to you to buy at the shop in the end. They will obviously try to sell but you are not pressured to buy. Re buying: come here if you are looking for a serious hat (prices from $40+). If you just want a... More 

Thank Gubias
Level Contributor
65 reviews
19 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
3 of 5 bubbles Reviewed 3 September 2016

The factory tour was informative but at least with our guide seemed a little rushed and incomplete -- not sure if it was the time of our visit (late afternoon) or characteristic, but one really didn't get a sense of hats being made so much as stories about how they are made. In any case, at the end, they take... More 

Thank Drew and Maria ... N
New Jersey
Level Contributor
17 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 28 August 2016

My husband and I visited here and were very surprised how nice the tour was. We both learned a lot about Panama Hats. The best part is that you end the tour in their shop where you can try on all different styles of hats. It was really fun! My husband bought us both beautiful, handmade hats. I highly recommend... More 

Thank Melissa M
Lancaster, Ohio
Level Contributor
71 reviews
17 attraction reviews
common_n_attraction_reviews_1bd8 19 helpful votes
5 of 5 bubbles Reviewed 27 August 2016

Seriously, if you are serious about buying a quality sombero de paja toquilla (Panama hat) you need to visit here. Even if you do not buy here you will gain a lot of respect for the amount of work that goes into a hat. You can buy a tourist quality hat just about anywhere for about $15 but if you... More 

Thank CrabbyFatGuy
Gaby M, Director de Relaciones Públicas at Homero Ortega, responded to this review

Your opinion make us proud of our work. Our principal objective is people learn about how the Panama Hat is made. Thanks for highlight our quality. More 

Level Contributor
16 reviews
3 attraction reviews
5 of 5 bubbles Reviewed 23 August 2016

We went on the tour twice, it does help understanding the complexity of making those beautiful hats. Also at the end you get to try any of the hats you want, bring your camera :)

Thank Shiba M
Roeselare, Belgium
Level Contributor
446 reviews
273 attraction reviews
common_n_attraction_reviews_1bd8 133 helpful votes
5 of 5 bubbles Reviewed 21 August 2016

I have my weakness on hats I collect them every places, when planning this trip to Ecuador I have no idea that their hats are awesome. I never heard about Panama hat before I only knew when we were in Ecuador Is for me hard to resist if I see a hat, when we get off the tourist bus I... More 

Thank Belinda B
Dallas, Texas
Level Contributor
5 reviews
3 attraction reviews
5 of 5 bubbles Reviewed 14 August 2016

A great learnt experience plus an opportunity to buy high quality Panama Hats with unique designs and colors.

Thank trudynew2n
Brampton, Canada
Level Contributor
17 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
5 of 5 bubbles Reviewed 13 August 2016

With only limited time in Cuena during our tour of Ecuador, the staff of Metropolitan Touring was able to make arrangements for our group of five to visit the factory and store on a Sunday morning, outside of their regular work hours. The staff provided excellent personalized service. I think our sum total, was nine hats (including one "fine" from... More 

Thank VirginiafromBrampton

Travellers who viewed Homero Ortega also viewed

Cuenca, Azuay Province
Cuenca, Azuay Province
Cuenca, Azuay Province
Cuenca, Azuay Province

Been to Homero Ortega? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Homero Ortega and other visitors
3 questions
Ask a question
Manta, Ecuador
over a year ago
Cuenca, Ecuador
over a year ago
Cuenca, Ecuador
over a year ago

See all questions (3)

Questions? Get answers from Homero Ortega staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?