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Vidler's 5 & 10

676 - 694 Main Street, East Aurora, NY 14052-2405
+1 716-652-0481
Review Highlights

My geandbabies go crazy here, awesome toys! And Grandma loves all the cool trinkets😊All I want for... read more

Reviewed 1 week ago
Laura S
East Aurora, New York
via mobile
Step back in time

Need that special gift or just wanna experience a blast from the past? Then look no farther than... read more

Reviewed 2 weeks ago
Kim K
via mobile
Read all 216 reviews
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Opened in 1930, as one, small shop, Vidler's has grown to become the largest 5 & 10 store in the world! Today the third generation of the Vidler family runs the store which has become a local landmark and destination point for shoppers near and far. A great place for the entire family and out-of-town guests, we are an old fashioned five and dime store, and so much more! With 2 levels occupying 4 connected, 19th century buildings, our many counters overflow with a wide variety of merchandise. From nostalgic candy and toys, kitchen gadgets and crafts to the newest items for the recreational shopper, our distinctive shops feature gifts, home decor, jewelry, candles and seasonal decor. A one-of-a-kind shopping experience awaits you at Vidler's, located on East Aurora's historic, red-brick Main Street.
  • Excellent71%
  • Very good22%
  • Average5%
  • Poor1%
  • Terrible1%
Travellers talk about
“penny candy” (18 reviews)
“kitchen gadgets” (12 reviews)
All hours
Hours Today: Closed
Suggested Duration: 1-2 hours
676 - 694 Main Street, East Aurora, NY 14052-2405
+1 716-652-0481

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Reviews (216)
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1 - 10 of 216 reviews

Reviewed 1 week ago via mobile

My geandbabies go crazy here, awesome toys! And Grandma loves all the cool trinkets😊All I want for Christmas is a Vidlers.gift card!

Thank Laura S
Reviewed 2 weeks ago via mobile

Need that special gift or just wanna experience a blast from the past? Then look no farther than Viddlers. Everything under the sun from old time candy to Silly Putty to egg timers. Retail therapy to cure anyone of the winter doldrums-spend an hour or...More

Thank Kim K
Don V, Owner at Vidler's 5 & 10, responded to this reviewResponded 1 week ago

Kim -- thanks for your terrific review. I got nervous at first 'cause your last sentence came up on my screen initially and was cut off saying "...you can even find an old guy..." Which I thought was my cousin, Cliff, and he insisted, no,...More

Reviewed 3 weeks ago

Here you will be greeted by a store of days gone by. The old wooden floors, the displays, it is a fabulous experience for old and young alike. You might even be amazed by the treasures you find here. My favorite level is downstairs with...More

Thank Suzanne M
Don V, Owner at Vidler's 5 & 10, responded to this reviewResponded 3 weeks ago

Suzanne -- thanks for your wonderful review and please ask for me and introduce yourself as one of our Trip Advisor reviewers next time you're in. All the best, Don Vidler

Reviewed 4 weeks ago

Being born in the 60's grew up with the Neisners, Woolworth and 5 and 10 stores. This is a wonderful way to go back to those days while my age was single digits. The gentleman behind the penny candy very knowledgeable with the candy in...More

Thank Eric R
Reviewed 5 weeks ago

Nothing but a bunch of stuff made in China. I did not find anything to buy. Which is amazing!!!!! I was very disappointed. My husband and I left within 10 minutes. Dollar General has better merchandise.More

1  Thank kmr47
Don V, Owner at Vidler's 5 & 10, responded to this reviewResponded 4 weeks ago

I'm sorry you were so disappointed in your visit to our store -- nothing I can do to change your impression, but I'm responding because it is so very rare for us to get a bad review on Trip Advisor. If there was something specific...More

Reviewed 18 October 2017

If you ever find yourself in the quaint little town of East Aurora New York, Vidler's 5 & 10 is worth a stop to check out. There is two floors to the store with on street parking in the front and ample parking around the...More

Thank wanderer586
Reviewed 7 October 2017 via mobile

I love this store! I have visited it several times, and each time I find something new and fun. It is very nostalgic, like something out of the Andy Griffith Show......If you happen to go to East Aurora, you must go in and enjoy it.

Thank Adriana O
Reviewed 3 October 2017 via mobile

This store is in the heart of East Aurora NY. It is 4 or 5 stores all linked together. If you can't find it here, you won't find it. From friction toys 10 cent popcorn. From canning needs to material and collectibles. Family owned for...More

Thank Mike A
Reviewed 27 September 2017

Love this old style 5 and ten store if anyone remembers what those are. Has almost anything you can think of and a lot of old time candy and toys.

Thank C7139QNmichaelm
Reviewed 13 September 2017 via mobile

Been going to this HUGE five and dime since I was a kid. You can still get 10 cent popcorn from the old machine. Kids can ride Sandy the mechanical horse. There is a nostalgic penny-candy counter. Lots of rooms to explore.

Thank Ama G
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Ask a question
Questions & Answers
Becky D
11 November 2017|
AnswerShow all 3 answers
Response from Don V | Property representative |
Becky: Yes, we sell gift-certificates in any amount. Not plastic cards, but hand-written paper certificates. Just call the store at 716-652-0481. Not sure where you would have seen on another site, 'cause we don't distribute... More
17 May 2015|
AnswerShow all 4 answers
Response from Don V | Property representative |
This is Don Vidler responding, and no, there is no observation deck that I'm aware of! Perhaps you're thinking of the roof shot from our "Turn Down for What" video -- but that is not for public access. Only used when I have... More