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Open today: 10:00 a.m. - 6:00 p.m.
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Certificate of Excellence
Traveller Overview
  • Excellent52%
  • Very good37%
  • Average9%
  • Poor2%
  • Terrible0%
Travellers talk about
“cheese shop”(30 reviews)
“farmers market”(15 reviews)
Inspired by the rich architectural heritage of the 18th century, Merchants Square blends the atmosphere found in the adjacent Historic Area of Colonial Williamsburg with 21st-century shopping and dining. This is a shopping experience unlike any...more
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Hours Today: 10:00 a.m. - 6:00 p.m.
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134 N Henry St, Williamsburg, VA 23185-4138
+1 757-565-8889
Ways to Experience Merchants Square
from US$15.40
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from US$23.00
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Reviews (225)
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All reviewscheese shopfarmers marketspecialty shopsdog street publots of shopsfat canaryquaint shopscolonial williamsburgshort termfree samplesgreat shoppingice skatingcandy storekimball theatercollege of william and marygeneral storehistorical area
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1 - 10 of 223 reviews
Reviewed 4 days ago via mobile

Expected much more and a better selection. The candy shop was pretty cool and had a lot of goodies. Overall I Was disappointed.

Thank jeff178
Reviewed 6 days ago via mobile

During our recent visit we stopped at Merchants Square twice. First time was our first day on vacation to look around since we first visited in 1999. Not a lot had changed, still a wonderful assortment of specialty shops. The second time we came back...More

1  Thank Bruce L
Reviewed 1 week ago

A wide selection of shops in the square...fashion, candy, pewter, memorabilia, toys and convenient parking behind and near shops. Several restaurants in square and within a short walk. Best to visit in Spring, Fall or Winter as you can avoid the crowds and hot weather.

1  Thank GiGu2
Reviewed 4 weeks ago

Enjoy the variety of restaurants and shops. Very friendly, helpful people. Good selection of items in the shops

Thank Sundelinm
Reviewed May 28, 2018

From farmer's markets to Fife and Drums, Great stores and restaurants; Market square has it all.Definately has something for everyone.

Thank wendymF3327FO
Reviewed May 27, 2018

WS has long been a favorite of mine. Today I restricted myself to buying 2 spatulas, to replace the aging ones I have already.It would have been very easy to keep on buying from their beautifully displayed shelves. Parking is in back of the store...More

1  Thank TomR233
Reviewed May 22, 2018 via mobile

This area has shops and places to eat. Walking is easy because no cars are allowed. Fun to sit and people watch.

Thank MominOC
Reviewed April 29, 2018

Lots of different shops and a great place to people watch.had lunch at the Dog Pub where we were allowed to eat outside with our dogs. Food was so good and waitress was wonderful.

Thank WandaB25
Reviewed April 29, 2018

Lots of shops to visit. Great place to spend half a day or get a meal. Lots of variety in food and stores so there is something for everyone.

Thank darlyn7
Reviewed April 20, 2018 via mobile

Great shopping area with a good variety of stores. I particularly enjoyed the souvenir shops. Nearby parking is only $1 an hour (cash). Most places close at 9 on weekends.

Thank Devon B
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Questions & Answers
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Sandy Z
July 13, 2018|
AnswerShow all 5 answers
Response from Bruce L | Reviewed this property |
No tickets required for the shops in Merchant Square and also you can go into Colonial Williamsburg and go into shops and eateries without having to purchase a ticket also. Have fun.
August 3, 2017|
AnswerShow all 2 answers
Response from boxshop | Reviewed this property |
Angel the stores do typically close but restaurants are open. It is highly recommended to get reservations. It can be busy. Enjoy this beautiful area. Safe travels.
Christine P
June 7, 2017|
AnswerShow all 2 answers
Response from jehenson81 | Reviewed this property |
There is parking in the Merchant Square area but it either costs or is limited to an hour or two. There are a lot of food options there though. What we did was park at the Visitors Center, walked around Williamsburg until we... More