We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Primrose Winery

500 1st St, New Glarus, WI 53574-8908
+1 608-527-5053
Review Highlights
Primrose No More

Primrose is now Hawks Mill winery. Same place just now known as Hawks Mill tasting room in New... read more

Reviewed 27 August 2017
via mobile
Sweet wines

The atmosphere was nice and the two girls working were both nice. Neither of them said much about... read more

Reviewed 22 May 2017
Lori L
via mobile
Read all 29 reviews
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
  • Excellent44%
  • Very good27%
  • Average13%
  • Poor10%
  • Terrible6%
Travellers talk about
“great wine” (5 reviews)
“tasting room” (2 reviews)
“fun place” (2 reviews)
500 1st St, New Glarus, WI 53574-8908
+1 608-527-5053
Write a ReviewReviews (29)
Traveller rating
Traveller type
Time of year

1 - 10 of 29 reviews

Reviewed 27 August 2017 via mobile

Primrose is now Hawks Mill winery. Same place just now known as Hawks Mill tasting room in New Glarus. This is a must stop. Great wine, a little on the sweet side, but very good. Excellent staff! They are real pros here and know their...More

Thank magmogul
Reviewed 22 May 2017 via mobile

The atmosphere was nice and the two girls working were both nice. Neither of them said much about the different wines. There was 12 wines to choose from. You get to pick 6 for $4. My boyfriend had the top 6 and I had the...More

Thank Lori L
Reviewed 1 November 2016 via mobile

The only reason I am giving them 4 instead of 5 stars is because they are definitely lacking when it comes to atmosphere. I have been to many wineries and this one scores the lowest in the atmosphere department, it just doesnt have any "feel"....More

Thank DanKay18
Reviewed 30 September 2016 via mobile

When the pourer tells you it's bad believe her. Concord grapes are for eating and Chardonnay shouldn't taste like petrol.

Thank TravelinNat
Reviewed 24 August 2016

Oh what fun....There was just my husband and myself, so we had a very personal wine tasting. I'm not a wine connoisseur, but I do know what I like....the server had me try all the wines starting with the dry (partial to sweet), but glad...More

Thank Sharon V
Reviewed 7 August 2016 via mobile

Not sure why this is rated so high. The place was dead and the person working seemed completely uninterested. No comparison to a real winery.

Thank Roy P
Reviewed 13 July 2016

Visited this winery while at the Beer Bacon and Cheese Festival in 2016. The best thing about it was the air conditioning. We placed our belongings at a table to participate in the wine tasting and one of the workers removed our items and opened...More

Thank Urbis73
Reviewed 10 July 2016

We visited the winery this weekend on a day trip to New Glarus, and it was a lot of fun! For $5, you get to taste 14 types of wine--all the wines that they make. The staff is quite knowledgeable about the wines they sell....More

Thank MelissaR659
Reviewed 20 June 2016

We visited Primrose during the Beer, Bacon & Cheese Fest In June. For a mere $5 per person, we were able to taste their entire selection of wines. The gentleman that did our tasting was very knowledgeable and very personable. He gave excellent suggestions for...More

Thank Jo F
Reviewed 15 June 2016 via mobile

We stopped by the winery late in the afternoon and the vintner's son regaled us with stories about the winery's origins, a bit of his own history and most interestingly that he personally doesn't drink wine. He turned our wine tasting over to a young...More

Thank MMM_and_MPM
Nearby HotelsSee all New Glarus Hotels
Swiss Aire Motel
86 reviews
.92 km away
Fairfield Inn & Suites Madison Verona
64 reviews
20.45 km away
Holiday Inn Express Hotel & Suites Madison-Verona
260 reviews
20.52 km away
Hyatt Place Madison/Verona
119 reviews
20.60 km away
Nearby Restaurants
Glarner Stube
307 reviews
.02 km away
Sugar River Pizza Company
150 reviews
.22 km away
Cow & Quince
81 reviews
.15 km away
New Glarus Hotel Restaurant
195 reviews
.07 km away
Nearby Attractions
Swiss Historical Village
81 reviews
.58 km away
Maple Leaf Cheese and Chocolate Haus
53 reviews
.06 km away
Sugar River State Trail
11 reviews
.09 km away
Questions & Answers
Get quick answers from Primrose Winery staff and past visitors.
Note: your question will be posted publicly on the Questions & Answers page.
Posting guidelines