South of Market (SoMa), has an urban and sophisticated
vibe, but you're more likely to find big nightclubs
and lots of industrial loft residences than you are to
find boutique shopping. Although it’s the epicenter
for tech startups in the city, visitors will be able
to do more than just business - museums, top quality
restaurants, and the San Francisco Giants now call
this neighbourhood home. Most of its freeway-sized
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streets may not capture the same character as other
neighbourhoods in the city, but pockets of charm, like
South Park, can still be found throughout its side
streets.
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