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The LEGO Store
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The LEGO Store

See all things to do
See all things to do
The LEGO Store
4
#31 of 1,187 Shopping in New York City
Speciality & Gift Shops
11:00 AM - 7:00 PM
Monday
11:00 AM - 7:00 PM
Tuesday
11:00 AM - 7:00 PM
Wednesday
11:00 AM - 7:00 PM
Thursday
11:00 AM - 7:00 PM
Friday
9:00 AM - 8:00 PM
Saturday
9:00 AM - 8:00 PM
Sunday
9:00 AM - 7:00 PM
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About
Visit the LEGO Store at Rockefeller Center for the largest selection of LEGO sets! Plus, shop the tallest Pick A Brick wall for a variety of LEGO bricks and elements to build anything you can imagine!
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The area
Address
Neighbourhood: Midtown
This is the iconic New York that so many visitors imagine before they visit—spectacular skyscrapers like the Chrysler Building and Empire State Building, iconic public buildings like Grand Central Terminal and the New York Public Library, and the non-stop hustle and bustle of the city streets. Fifth Avenue is a shopper's heaven where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit the Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown. After dark, Midtown calms down a bit, but at any time of day or night it still feels 100% New York.
How to get there
  • 47–50 Sts – Rockefeller Center • 3 min walk
  • 5th Ave / 53rd St • 4 min walk
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See what travellers are saying
  • SylviaTourstein
    1,209 contributions
    🐵🐵🐵🐵🐵 5-star = can’t wait to return #EverydayKidsTravel
    🐵🐵🐵🐵🐵 5-star = can’t wait to return If I could give it more than 5 stars, I would! It’s my favorite store in NYC. The Marvel figures, Ghost Busters, Mario, and the New York scenery fill up all the spaces like I’m in Legoland. There’s all kinds of legos to buy and my favorite part was being able to make my own custom mini figure. You can use their drawings but I created my own unique drawing. Now I have the only Lego like it in the whole world. #sylviatourstein #everydaykidstravel
    Visited December 2022
    Travelled with family
    Written December 15, 2022
  • Rosi
    Seattle, Washington245 contributions
    Worth a stop if you are a Lego fan (and even if you are not)
    We practically stumbled upon this store and, naturally, had to go in. An amazing tribute to Lego. We did not buy any sets but instead opted for creating some custom minifigs (that you can design right here on the spot). Great atmosphere, fun, and despite a queue at the door, customer service is friendly and very efficient.
    Visited September 2023
    Travelled with family
    Written September 20, 2023
  • flo220
    New York City, New York302 contributions
    Ok as a store but not that special
    Fine but not that special. We went with my 6 year old grandson to the store by the Flatiron building on a recent weekday. He is a Lego fan and enjoyed looking at the various sets for sale (making his lists for future present requests) and the prebuilt statues. But not much more than that.
    Visited October 2023
    Travelled with family
    Written October 8, 2023
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.
Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
Popular mentions
4.0
732 reviews
Excellent
297
Very good
262
Average
147
Poor
23
Terrible
3
Andrew M
Chichester, UK899 contributions
Great for young and old
Nov. 2023 • Friends
Take a look at the Lego store through a child’s eyes and see the magic of building with Lego bricks, whether it is a simple New York Taxi about $15 or larger builds

Even if you don’t but a Lego product, take the time to look around and enjoy
Written November 29, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Travel R
Rochester, MN1,710 contributions
Fun stop
Nov. 2023 • Family
Crowded but fun. Even has a few places you can build your own Lego character by mix and matching parts or have them custom make one for you while you wait.
Written November 24, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Hitcher84
Eureka, CA1,447 contributions
Impressive store
Oct. 2023 • Family
Multi story Lego store. Usually a line just to get into the place. They have lots of Lego sets and it is a wonderful place to get collectionvalue sets.
Written October 16, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
flo220
New York City, NY302 contributions
Ok as a store but not that special
Oct. 2023 • Family
Fine but not that special. We went with my 6 year old grandson to the store by the Flatiron building on a recent weekday. He is a Lego fan and enjoyed looking at the various sets for sale (making his lists for future present requests) and the prebuilt statues. But not much more than that.
Written October 9, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Rosi
Seattle, WA245 contributions
Worth a stop if you are a Lego fan (and even if you are not)
Sep. 2023 • Family
We practically stumbled upon this store and, naturally, had to go in. An amazing tribute to Lego. We did not buy any sets but instead opted for creating some custom minifigs (that you can design right here on the spot). Great atmosphere, fun, and despite a queue at the door, customer service is friendly and very efficient.
Written September 20, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Nathalie A
5 contributions
Shame on Lego
Jul. 2023 • Family
we wanted to visit the lego store near the rockefeller center saturday july 29th late afternoon. it was crowded and an hour wait. my son is disabled and has trouble getting around (I hold his hand). with a card of recognition of his handicap (we are French, this card is printed by the national printing works the same as that of the passports) we ask the employee if we could return. refusal of this person! I do not know if it is the choice of this employee or the policy of lego but the handicap is badly perceived and not recognized. nothing is set up for people with disabilities. store not visited. shame on that employee and shame on Lego!
Written July 30, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
BATMAN & CATWOMAN
Long Island, NY2,780 contributions
Fun for both Kids and Adults when in NYC
Jul. 2023 • Family
Located across from rom St. Patrick's and Rockefeller Plaza., this store is just amazing with several floors of all types of Legos.

It is definitely worth checking out and bring the kids.

The store offer not only new and older pieces but has some amazing Lego setups including Batman, Empire State Building, Times Square and a Taxi you can sit in.
Written July 5, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Andrea G
3 contributions
Lego Afficionado left sad.
May 2023 • Family
As a Lego collector and Lego Instagrammer I was really looking forward to my visit to the Rome Lego store. I brought my IG minifigure to pose in the store and thought I'd pick up some travelling friends for her. I was really disappointed to find the minifigure bins very empty with few accessories available and virtually no options for legs other than "dresses" and "kid" legs. Really not good options in building some cruising friends.
I took several photos around the store, made a video of LegoGirl by your Trevi Fountain etc and one of the staff said hello, but the others really just seemed disinterested...which seemed odd. I mean here's this 49 year-old woman (who speaks some Italian) who showed up with her own minifigure...surely I'm someone who likes Lego and would be a customer, right?
We left without buying anything. It was just a letdown. It felt just, sad.
Written May 16, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Lisa P
Downham Market, UK136 contributions
A Lego Store in NYC
Feb. 2023 • Family
Great store with 2 floors

We were lucky as didn’t have to queue to get in

My 18 year old waited and then gave up to try and play a game of chess as the game before his was intense

Managed to find a lego Statue of Liberty magnet to gift my girlfriend which she loved

No queues at the checkout and staff friendly
Written March 26, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
StephenCross
Dublin, Ireland18,409 contributions
Creative store
Jan. 2023 • Couples
The LEGO Store is always worth a visit when you are in New York City. The different items on display are always interesting and amazing.
Written January 17, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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THE LEGO STORE - All You Need to Know BEFORE You Go (with Photos)

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