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The Shop at NBC Studios

Neighbourhood:
Midtown
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Address: 30 Rockefeller Plz, 6th Avenue Entrance, New York City, NY 10112-0015
Phone Number:
+1 212-664-3700
Website
Today
08:00 - 21:00
Open now
See all hours
Hours:
Sun 08:00 - 19:00
Mon - Sat 08:00 - 21:00
Recommended length of visit: <1 hour
Description:

Shopping's never been so entertaining. A brand new store. A whole new...

Shopping's never been so entertaining. A brand new store. A whole new shopping experience. More fun, more interactive content,and more exclusive merchandise from your favorite NBC shows.

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TripAdvisor Reviewer Highlights

Read all 199 reviews
Visitor rating
  • 36
    Excellent
  • 44
    Very good
  • 30
    Average
  • 10
    Poor
  • 7
    Terrible
Fun items from your favorite NBC shows

We had a lot of fun looking through the Friends items. We stayed for quite a long time - didn't buy anything, but we still enjoyed ourselves.

Reviewed 3 weeks ago
Bonnie B C
,
Fort Worth, Texas
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199 Reviews from our TripAdvisor Community

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Showing 127: English reviews
Fort Worth, Texas
Level Contributor
63 reviews
22 attraction reviews
Reviewed 3 weeks ago

We had a lot of fun looking through the Friends items. We stayed for quite a long time - didn't buy anything, but we still enjoyed ourselves.

Helpful?
Thank Bonnie B C
Madison, Wisconsin
Level Contributor
142 reviews
50 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
Reviewed 4 weeks ago via mobile

If you're a fan of NBCs shows, there are some good finds in the gift shop here. We visited right after watching the Today show from Rockefeller plaza, and got some Today show merchandise. Quite pricey, but that's NYC for you.

Helpful?
Thank Travis L
Halifax, Canada
Level Contributor
644 reviews
354 attraction reviews
common_n_attraction_reviews_1bd8 247 helpful votes
Reviewed 19 March 2017 via mobile

This isn't so much a tourist attraction as a shop. If there is a particular NBC show you like, you can get some merchandise/souvenir of the show. That's about it. They do have a The Voice judge chair you can sit in. It's not a huge store.

Helpful?
Thank tshep42
Kent, Washington
Level Contributor
882 reviews
365 attraction reviews
common_n_attraction_reviews_1bd8 203 helpful votes
Reviewed 9 March 2017 via mobile

This store was fun to see. The prices aren't great but there is a cool selection of merchandise related to NBC shows to view.

Helpful?
Thank Rehsinup19
Ellesmere, United Kingdom
Level Contributor
55 reviews
17 attraction reviews
common_n_attraction_reviews_1bd8 20 helpful votes
Reviewed 1 March 2017 via mobile

Whilst shopping in the store, my husband asked about the opportunity to attend a live recording. The staff were more than helpful advising us of the standby process. This involves getting up early and waiting in line, but really worth it if you get in! All the team really dedicated to creating a great show and you feel completely part... More 

Helpful?
Thank Lynn220
Columbus, Ohio
Level Contributor
5 reviews
3 attraction reviews
Reviewed 14 February 2017 via mobile

We stopped in on the spur of the moment and was pleasantly surprised. Tons of fun t-shirts and other items from favorite shows. You can get tickets for The Tonight Show, Seth Myers and SNL. It's worth the time to stop here when in NYC.

Helpful?
Thank Aliemy1160
RyanNBC, Manager at The Shop at NBC Studios, responded to this review

Hi Aliemy1160, Thank you for your kind review of The Shop! Glad you enjoyed our merchandise. Warm Regards, Ryan Michaelsen Director, The Shop & The Tour at NBC Studios More 

Adelaide, Australia
Level Contributor
86 reviews
50 attraction reviews
common_n_attraction_reviews_1bd8 29 helpful votes
Reviewed 6 January 2017

Great shop with a good selection of various merchandise relating to NBC shows current and past - has some cool Friends stuff for example - lost one star as it's on the pricey side!!

Helpful?
Thank BuildThisLove
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this review

Dear BuildThisLove, Thank you for your review, I am thrilled to hear you enjoyed our store! Warm regards, Ryan Michaelsen Director, The Shop at NBC Studios More 

Iowa
Level Contributor
99 reviews
57 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
Reviewed 2 January 2017

Such a fun shop. Great place to stop for souvenirs for current and old NBC shows. Also have a chair for The Voice and a news table you can stop and take pictures with.

Helpful?
Thank court1545
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this review

Dear court1545, Thank you for your review. I'm pleased to hear you enjoyed The Shop and hope you get the chance to visit again! Warm regards, Ryan Michaelsen Director, The Shop at NBC Studios More 

Louisiana
Level Contributor
514 reviews
77 attraction reviews
common_n_attraction_reviews_1bd8 93 helpful votes
Reviewed 29 December 2016 via mobile

Well it moved further in to rock center. Not crazy about it. Hanging their hat on friends, the office, and seinfeld geat, oh and snl

Helpful?
Thank jthwrh
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this review

Dear jthwrh, Thank you for your review. I'm sorry to hear The Shop did not quite meet your expectations and hope you get the chance to visit again in the future with a more positive experience. Warm regards, Ryan Michaelsen Director, The Shop at NBC Studios More 

Level Contributor
33 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 14 helpful votes
Reviewed 2 December 2016

If you like to keep some small Souvenirs in your office, so you have to visit this shop. I'm sure you will like it.

Helpful?
Thank Talalqatar
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this review

Dear Talalqatar, Thank you for your review, I'm thrilled to hear you enjoyed The Shop. Warm regards, Ryan Michaelsen Director, The Shop at NBC Studios More 

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Questions & Answers

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Midtown

Neighbourhood Profile
Midtown
This is the iconic New York that so many visitors imagine before they visit—spectacular skyscrapers like the Chrysler Building and Empire State Building, iconic public buildings like Grand Central Terminal and the New York Public Library, and the non-stop hustle and bustle of the city streets. Fifth Avenue is a shopper's heaven where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit the Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown. After dark, Midtown calms down a bit, but at any time of day or night it still feels 100% New York.
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