Mercer Labs is quite new, and certainly impressive. I go to many of these “immersive” experiences, and the quality of the setup is impressive. The video projections, mirrored rooms and lighting is complex and well executed. It really is a best-in-class in terms of technical execution.
I was there with my 2 children, and overall we had a good time as family. We spent over 2 hours there (in large part because of the drawing area where you can colour in dinosaurs). So good experience length, although important to note that this is an EXPENSIVE experience.
BUT - and I accept this might not be important to some - it has a problem with its story. I tried really hard to understand what (if any?!) narrative was weaving through the series of rooms. I felt like I was not clever enough to figure it out. There is a cryptic writing that seems to flow between the rooms, but I couldn’t piece together what the narrative was. So as impressive as each room was, I ended up treating them as standalone experiences. I also felt it was a shame that there was nothing truly interactive given the amount of technology deployed.
So, overall, I would recommend it as an impressive audio/visual experience. It’s very well executed. Just don’t go expecting to understand it!