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LUMA Hotel Times Square is located on 41st Street between Broadway and Avenue of the Americas in the heart of New York City. Steps from Times Square and Bryant Park. Bright, innovative and inviting, LUMA shines a light on the best of modern hospitality and illuminates guests with dynamic energy and an independent spirit. 130 well-appointed guest rooms with floor-to-ceiling windows for enjoying natural light and taking in views of Manhattan that are ideally situated amongst developing tech firms, and international fashion houses, as well as steps away from New York City landmarks and attractions. Featuring AperiBar a chic Italianesque restaurant and cocktail bar by acclaimed Chef Charlie Palmer.
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Places to stay are graded on a 0-100 scale. The higher the grade, the easier it is for travellers to find restaurants and things to do within walking distance.
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Luma Hotel Times Square is lauded by guests for its friendly staff who add a personal touch, making the service stand out. The hotel offers quiet, clean, and well-appointed rooms, although some lack views. While opinions on value vary, with mentions of both competitive pricing and high costs, the modern atmosphere and clean environment are consistently praised.
Despite its proximity to Times Square, the hotel maintains a tranquil ambiance, though some guests point out occasional street noise. Its prime location and modern amenities make it a popular choice for an urban retreat.
Location
Convenient
Atmosphere
Stylish
Rooms
Comfortable
Value
Reasonable
Cleanliness
Spotless
Noise level
Mixed
Service
Attentive
Amenities
Top-notch
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Detailed Reviews
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Conveniently located, just a short walk from Bryant Park, to easily walk to some of the most iconic attractions, such as Fifth Avenue, Times Square, Grand Central Station and others further away thanks to the many subway and bus lines that pass in the immediate vicinity. In three we stayed in a room with two queen beds equipped with every comfort, with among other things coffee maker, kettle and iron. Large bathroom also equipped with bathrobes, slippers and quality Italian bath products, regularly exchanged. Excellent overall levels of cleanliness. Given the prohibitive prices of bars and bakeries in NYC I recommend opting for the formula with breakfast that has proved more than satisfactory for both the sweet and savory. In pointing out that the price paid was not exactly cheap but in line with facilities of a similar category in the area, especially during the Christmas period, I can only reiterate the excellent choice of this structure.
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Date of stay: December 2024
Value
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Location
Cleanliness
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Sleep Quality
Trip type: Travelled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
I stayed at Luma over the New Years Eve weekend and it was a fabulous stay. I wouldn’t change one thing. Our flight landed really early in the morning at 6 AM and the hotel was able to accommodate an earlier check-in for us. We stayed in the Luma suite and the room was fantastic. It had the best view of the ball dropping. The room itself was great and the bed was super comfortable. The best thing about this day was the service from all of the employees from the person opening the door to housekeeping. Everyone was so nice and always said hello and greeted with a smile. I’m a travel agent, and would highly recommend this hotel to anyone who wants to be in the hustle and bustle of Times Square. The hotel is not over crowded and in a really great location. Anything you could want is nearby. Thanks Luma!
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Date of stay: December 2023
Value
Location
Service
Trip type: Travelled with friends
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Kate Martin, General Manager at Luma Hotel Time Square
Responded Jan 22, 2024
Thank you for the wonderful review and thank you for highlighting the NYE ball drop view! I am sure you enjoyed watching it from your room with out having to wait all day in the cold!! We hope to welcome you back again soon! In anticipation Kate Martin
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Our experience of the Luma was positive overall with some caveats.
As other reviewers have said, the location is hard to beat. It’s convenient for lots of the main attractions and subway stations and an oasis of calm despite being so close to Times Square.
The rooms are comfy, clean and quiet (we were in an urban room on an upper floor) with good quality bedding, towels and toiletries. The in-room Nespresso machine was great for an early morning coffee. I shared a queen twin room with my teenage son. It was a good size for two by NY standards but imagine it could be snug for four due to the limited storage.
Reception and door staff were uniformly friendly and helpful. Staff at breakfast, less so. Some were friendly but others were unsmiling and unhelpful. I am lactose-intolerant and despite having registered this prior to arrival (at the hotel’s request), it hadn’t been noted. On the first morning at breakfast, there was no allergen labelling on any of the dishes, so I asked one of the wait staff if any of the baked items were dairy-free, she simply said ‘No, they all have dairy’ and walked away. No attempt to suggest or offer alternatives. The scrambled eggs and frittata (which are offered on alternative days) also had dairy.
The breakfast choice was therefore very limited for anyone who is lactose-intolerant or vegan and generally very carb- and sugar-heavy. Some elements (juice from concentrate, industrial coffee from large urns, inferior sausages) felt more budget hotel than four star. And the fact that the fruit salad and granola pots were all in individual plastic containers was at odds with the environmental messaging elsewhere.
Most days we were seated fairly quickly but as the breakfast room is small (only a dozen or so tables), there can be bottlenecks. One morning we waited 25 mins, then had to rush breakfast as we had timed tickets for an attraction. This set-up seemed rather amateurish for a four-star hotel.
The lobby is tiny and showing signs of wear and tear (tables broken and chipped, leatherette seats a bit worn and shabby). We didn’t use the bar area as were out every night but there seemed to be a lively, fun atmosphere any time we passed through.
Overall, I would recommend the Luma on location and bedrooms but its breakfast offering and inconsistent service would benefit from some work. We booked during the Black Friday sale and got a 30% discount on the room but even at $500 rather than $700 a night, I would have expected more from a four-star hotel.
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Date of stay: October 2024
Value
Rooms
Location
Cleanliness
Service
Sleep Quality
Trip type: Travelled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
The room is not very large, but enough for two considering that the hotel is very close to Time Square (considering the prices per square meter in NYC, it's not that bad). The location is therefore ideal for people wanting to be in the center of NYC, close to the subway, Grand Central Station, departures for the Hop On Hop Off buses, Port Autorithy, etc. The entire staff is friendly, available, and the doormen screen the customers well. The cleaning staff are discreet and efficient. The breakfast is OK, with fresh fruit, but you shouldn't expect a European-style breakfast (we're staying in the USA, the food being historically English...). Of course, on the 10th floor you can hear 41st Street, but it's acceptable for Manhattan (ear plugs are still strongly recommended for people sensitive to noise at night). THE bathroom is very modern. functional, clean, with popular Etro bath products.
However, the floor mats in the rooms, impossible to clean properly, do not allow you to walk without indoor slippers. The bedroom door is very noisy to close (be careful to make sure it is closed despite the noise!). That the cappuccino for breakfast is an extra charged extra is a little petty given the price of the hotel (especially since there is a machine for it and the boss is Italian, mama mia.!). The hotel restaurant is really not great for an Italian (the Arancini stuffed with tasteless cheese leaves you wondering, probably to the taste of Americans, but far from the Italian recipe). No better or worse than most restaurants in Manhattan. In the end, the establishment remains an excellent quality and recommendable hotel for enjoying the center of Manhattan.
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Date of stay: September 2023Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
First of all, the location is exceptional: halfway between two metro lines, very close to bus stops and all types of restaurants, bars, fast-food outlets and supermarkets (where you can eat self-service at affordable prices) and last but not least, just a few steps away. from Times Square! The very quiet rooms, at least ours on the 26th floor were, with attention to the smallest details with different types of pillows and really comfortable mattresses and then every comfort to make you feel like a pampered guest from slippers to bathrobe, daily change of towels and toiletries. courtesy for the person weighing in the bathroom, from the ironing board to the iron, from the umbrella to the coffee machine and the daily chocolates... all the staff always very kind, thoughtful and helpful. Also tried the restaurant which, despite being a little expensive but in line with NY prices, offers translated menus and excellent dishes. Finally, the price, although not exactly cheap, does not hide other costs, neither tourist taxes nor resort fees which weigh heavily at the end of the stay. If we really want to find a flaw, the breakfast, despite being of good quality, is not very varied and in the long run a little tired also because the black lady who serves it certainly doesn't have the friendliness of her colleagues! However, a highly recommended hotel and congratulations to the work of those who know how to manage it with such enthusiasm and passion.
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Date of stay: January 2024
Value
Location
Service
Trip type: Travelled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Excellent hotel in and brilliant location Staff are super friendly a couple of macarons and birthday wishes for my son on his 21st birthday which was a lovely touch. The staff can’t help you enough and gave us early access to our room. Facilities are perfect and bed is super comfy. The Dyson hairdryer is great and all extra toiletries were perfect . The room was cleaned with fresh towels everyday and it was done so well couldn’t fault it The lifts are super quick so no hanging around The location is a 2 min walk from time square but far enough away to not feel oppressed by crowds lights and noise tube station on the doorstep a whole foods at one end of the street and a lovely bakery at the other end with such lively cakes and pastries The hotel restaurant is pretty high end and the food was faultless as was the service Overall thank you Luma you made our trip extra special hassle free and part of a great holiday
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Date of stay: January 2025Trip type: Travelled with family
Room Tip:Â Everything is on your doorstep
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Kate Martin, General Manager at Luma Hotel Time Square
Responded 3 weeks ago
We appreciate your review! Happy to hear you enjoyed your stay and enjoyed AperiBar, we can't wait to welcome you back! In anticipation Kate Martin
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Throughout the entire stay Alyssa and her staff, the front desk and housekeeping services went out of their way to ensure our NYC trip was outstanding. We were impressed with how peaceful our room was both day/night and the black out curtains and other amenities helped with enjoying our visit. Concierge services with the front desk staff didn't miss a beat, from making recommendations to local spots to helping us with heavy luggage & taxi services to LGA.
Bryant Park is just a few steps away with (free) concerts almost every night. Whole Foods conveniently located less than a block away to stock your fridge with your favorite drinks and snacks.
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Date of stay: September 2024
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Trip type: Travelled on business
Room Tip:Â Quality of the staff made all the difference here, ask questions, they are happy to help!
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Kate Martin, General Manager at Luma Hotel Time Square
Responded Sep 27, 2024
Thank you for your recent review. I am happy to hear that the staff were so nice and accommodating! We look forward to welcoming you back, In anticipation Kate Martin
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Customer service at Luma was the best. Alyssa was so helpful at check in, she was so friendly and made us feel so welcomed. We had a little room issue and Heidy at the front desk did her utmost best to help us out. We had an Urban room with 2 Kings, the bed was so comfortable and the room was clean bathroom clean and good amenities. The only downside to the this room category was the only view you get from this room is a brick wall, the room is on the inside of the building so you get no sunlight whatsoever the room is always dark and gloomy and not good for claustrophobic people. I wished when booking that the room choice clearly stated that as we would have selected a different room category. Apart from that, the hotel is really clean with the best staff. The hotel restaurant on property was so good, the food the drinks it was really good and convenient if you don’t want to come off property to have food. Alina the robot was pretty cool too my son was obsessed. Luna is like 4-5 minute walk from Times Square nestled on a nice white street with pharmacy, cafe and everything within less that 10 minutes walking distance. It was a Great stay! Great property! Will be back soon just in a different room category that gives an actual view with sunlight entering the room. Overall lovely comfortable hotel.
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Date of stay: March 2024
Value
Rooms
Location
Cleanliness
Service
Sleep Quality
Trip type: Travelled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Kate Martin, General Manager at Luma Hotel Time Square
Responded Apr 9, 2024
Thank you for your recent review! So happy you enjoyed our stay and your son got to meet ALINA! Thank you for highlighting that the urban rooms do not offer a view. They are quiet and guarantee a great nights rest but you may run the risk of oversleeping! I am happy you got to experience AperiBar and so happy to know the team went above and beyond! We look forward to welcoming you back, In anticipation Kate Martin
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We stayed at the Luma hotel the first week of October, and we can only be super positive about the hotel. It is well located, super close to Times Square, but without all the noise and chaos that you find at Times Square. All metro lines are within walking distance and it is also within walking distance from Bryant Park. The hotel itself also exceeded our expectations. The room we booked was more than spatious enough for the two of us, and we each had a queen size bed. The reusable complementary bottle of water with the Luma logo was a nice detail. The hotel has happy hour between 4-6pm each day, during which you can order selected alcoholic drinks and snacks at a fair price. And all tasted very well. A big shout out to Yamil, who made us feel very welcome each time we returned to the hotel after walking around for miles through NYC. He welcomed us each time as if we were guests from the hotel for years. All in all, I defenitely would book this hotel again, a next time I would (or will ;-)) come to NYC.
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Date of stay: October 2024
Value
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Location
Cleanliness
Service
Sleep Quality
Trip type: Travelled with friends
Room Tip:Â Enjoy the happy hour at the hotel between 4-6pm. A selection of cocktails and snacks are offered...
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Kate Martin, General Manager at Luma Hotel Time Square
Responded Oct 28, 2024
We are thrilled you enjoyed everything about your stay and got to experience AperiBar! Thank you for highlighting our complimentary water in the rooms and highlighting Yamil! We look forward to welcoming you back, In anticipation Kate Martin
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A lovely hotel ! Warm and friendly check in staff after a slow trip from JFK , really appreciated ! I was on the 9th floor facing 41st Street , no problems with street noise , quiet and efficient air con. Bed was v comfy , coffee machine and plenty of coffee pods provided , lightning fast WiFi for multiple devices included . A turn down service was offered in the evenings. Location could not be better , five mins walk from Times Square and about three mins from 41st St - Bryant Park subway station for access to the rest of the city. Breakfast is not included , but is available until 1030 on weekdays , I think later at weekends , so all very civilised. Penn Station was 10 to 15 mins away by foot with heavy luggage. Great place to stay !
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Date of stay: September 2024
Value
Rooms
Location
Cleanliness
Service
Sleep Quality
Trip type: Travelled solo
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Kate Martin, General Manager at Luma Hotel Time Square
Responded Sep 27, 2024
Thank you for your recent review! So happy you enjoyed our amazing location in the center of it all! We look forward to welcoming you all back, In anticipation Kate Martin
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There are more places to choose from in the New York City area.
PRICE RANGE
C$339 - C$730 (Based on Average Rates for a Standard Room)
LOCATION
United StatesNew YorkNew York CityTimes Square / Theater District / Tenderloin / Midtown West / Midtown
NUMBER OF ROOMS
130
Prices are the average nightly price provided by our partners and may not include all taxes and fees. Taxes and fees that are shown are estimates only. Please see our partners for more details.
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Are there any historical sites close to Luma Hotel Time Square?
Many travellers enjoy visiting The National 9/11 Memorial & Museum (5.3 km), World Trade Center Memorial Foundation (5.3 km), and Governors Island National Monument (7.8 km).
Yes, it offers wheelchair access, reduced mobility rooms, and facilities for disabled guests. For specific enquiries, we recommend calling ahead to confirm.
