Located in the centre of Treasure Beach, Jakes Hotel is an arty collection of oceanfront hotel rooms, cottages, bungalows, and villas. The hotel began as a restaurant with Sally Henzell as proprietor-in-chief. Guests encouraged her to build a place where they could stay after a night of drinking. She later built other colourful structures (pink, blue and acid yellow) on the beach in Jamaica. Many rooms have outdoor showers, each with its own outdoor space and private entrance. Some rooms have ocean and garden views or interior seating and dining areas. Each room is unique, yet all have oodles of character and charm. Jakes Hotel features hotel rooms, cottages, villas, two restaurants, two bars, a full-service spa, a saltwater swimming pool, and seven freshwater swimming pools. Before hip design-driven boutique hotels became a thing, there was Jakes. There's a reason people return. Treasure Beach isn't a place you tick off a bucket list; it's a place you tuck into.