Jung-gu serves as a historical and cultural epicenter in the heart of Seoul. A dynamic blend of old and new, the neighborhood houses a treasure trove of ancient palaces such as Deoksugung and Gyeongbokgung alongside modern marvels like Seoul Tower and Lotte World Mall. A plethora of dining options, from traditional Korean BBQ spots to trendy fusion cafes, offer a culinary journey. Namsan Park, with its panoramic city views, is a must-visit for nature enthusiasts. Thanks to its central location, Jung-gu is well-connected by Seoul's extensive subway network, making it an ideal base for exploring the city. This neighborhood truly encapsulates the spirit and diversity of Seoul.

Yongsan-gu, an enchanting neighborhood in Seoul, is a modern urban oasis melding traditional Korean culture with futuristic architecture. The neighborhood is home to iconic landmarks including the National Museum of Korea and the War Memorial of Korea; each offers a rich insight into the nation's past. The Itaewon area, known for its diverse international cuisine, is a must-visit for food enthusiasts. Conveniently, the neighborhood boasts excellent subway connections, making it easy to navigate the rest of Seoul. Yongsan-gu truly is a captivating blend of past, present, and future.

This mostly residential neighborhood is known for being the home to the Korean mega-conglomerate, Lotte, including its popular amusement park, Lotte World. The amusement park is a top attraction for families, youth, and couples, with rides, shows, attractions, an ice rink, and more. Lotte’s expansion in recent years is spearheaded by the soaring Lotte World Tower. The Charlotte Theater nearby regularly hosts popular musical productions for culture lovers while outdoor enthusiasts will enjoy taking a stroll around Seokchon Lake or the immense Olympic Park (built for the 1988 Summer Olympics) close by.

If Gwanghwamun is the unofficial living room of Seoul, Jongno is the main hallway connecting some of Seoul’s most important historic sites and neighbourhoods. Being one of Seoul’s oldest neighbourhoods, the area is rich with history and culture in its palaces, shrines, and temples. Stand in the centre of Gwanghwamun Square with Gyeongbokgung Palace and Mt. Bugak in front of you, King Sejong the Great statue behind you, and modern office buildings encircling you—it’s one of the best ways to experience both past and present Seoul in one spot. The main street of Jongno is mostly dotted with restaurants and cafes, but explore deeper within its intricate alleys to pass decades-old restaurants, mom-and-pop shops, and pojangmachas (tents that open at night for quick bites and drinks) and life seems to run just as it did a decade or two ago. Don’t forget to stop at Gwangjang Market, Korea’s oldest traditional market, where it’s just as fun to explore as it is to eat the affordable market dishes that locals have been enjoying since the market first opened in 1905. For a break from urban life, walk along the restored Cheonggyecheon Stream that runs parallel to Jongno for a moment of natural refuge in metropolitan Seoul.