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Jam Cafe

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) #1 of 56 Coffee & Tea in Victoria #4 of 1,017 Places to Eat in Victoria $$ - $$$ American, Cafe,
542 Herald St, Victoria, British Columbia V8W 1S6, Canada
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  • Excellent73%
  • Very good20%
  • Average5%
  • Poor1%
  • Terrible1%
Travellers talk about
“brunch” (82 reviews)
“fried chicken” (31 reviews)
“french toast” (47 reviews)
Closed Now
All hours
American, Cafe, Canadian, Vegetarian Friendly, Vegan Options, Gluten Free Options
$$ - $$$
542 Herald St, Victoria, British Columbia V8W 1S6, Canada
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Reviews (612)
Traveller rating
Traveller type
Time of year

1 - 10 of 595 reviews

Reviewed 4 days ago via mobile

Tried this place based on TripAdvisor recommendations, was a bit taken aback by the queue outside and almost went elsewhere, but once we were in we were so glad we stayed. The service is impeccable, the menu is varied and delicious, drinks are also awesome....More

Thank Jennifer L
Reviewed 1 week ago via mobile

Possibly the best breakfast ever!! Top of the list both on Yelp and Trip Advisor, so had to try it. Located outside of the touristy area in Chinatown, so a bit of a (nice) walk. Waited in line 30 minutes, wondering if this was worth...More

Thank Marc L
Reviewed 1 week ago

Great spot for brunch, so much choice on the menu - food was great and staff were friendly. Visited mid week and the queue wasn't too bad, only a 10/15 minute wait.

Thank ac_186470
Reviewed 2 weeks ago via mobile

Don't miss this great lunch spot just north of China town on Government Street. Take a walk to this great cafe with swift friendly service. The menu is varied and delicious in a retro setting, good value and always busy (which is always a good...More

Thank Alan W
Reviewed 2 weeks ago via mobile

My sister and her husband took me to Jam as one of THE places to enjoy while I was visiting Victoria. We arrived at 815 (the place opened at 800) and it was full already Saturday morning. At least parking was very close by. As...More

Thank MaaxW
Reviewed 3 weeks ago via mobile

This is what a breakfast dinner should be. Not over greedy but has great flavour. Biscuits and gravy are hard to get right or at least a lot of places fail at it. Here it is outstanding. The eggs Benny had great flavour with all...More

Thank Tylor_the_Lorax
Reviewed 3 weeks ago

Yes, there was a line up but it moved fast and within 20 minutes we were seated inside. The fried chicken benny was amazing! There was so much on the menu we wanted to try and will have to keep going back!

Thank Shahraz
Reviewed 4 weeks ago via mobile

Great and accommodating service but big is not always better and it would have been nice if we had been advised that the meal was going to be 5kg if potatoes. The ratio of potatoe to the rest of the dish was out of proportion...More

Thank Michelle K
Reviewed 4 weeks ago

Had a delicious breakfast with family. Velvet pancakes, skillets and eggs benny all were very large portions and yummy with a great cup of coffee. Very popular, long line up but worth the wait!

Thank Lori1010
Reviewed 4 weeks ago via mobile

I dined in for breakfast, I was torn between a savory dish and the days special Strawberry cheesecake french toast and I finally decided to get the French toast it was simply amazing I loved it.

Thank satrosper
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Questions & AnswersAsk a question
Kelly C
I am supposed to come to your restaurant for Fathers Day. I have never been but hear many wonderful things. I have a severe gluten allergy. The menu doesn't obviously list anything suitable but I was wondering what, if any, options there are for someone like myself? Thanks
13 June 2016|
Answer Show all 2 answers
Response from Robert T | Reviewed this property |
Victoria is very progressive and its restaurants are most willing to address their patrons needs. Call ahead if you wish, I found my server to be well informed and I'm sure would check with the chef about your needs... More
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Restaurant Details

Rating summary
  • Food
  • Value
Breakfast, Lunch, Brunch
Restaurant features
Takeout, Seating, Waitstaff, Highchairs Available, Wheelchair Accessible, Serves Alcohol, Free Wifi
Good for
Local cuisine, Kids, Child-friendly
Open Hours
08:00 - 15:00
08:00 - 15:00
08:00 - 15:00
08:00 - 15:00
08:00 - 15:00
08:00 - 15:00
08:00 - 15:00
Location and Contact Information
  • Address: 542 Herald St, Victoria, British Columbia V8W 1S6, Canada
  • Location: Canada  >  British Columbia  >  Vancouver Island  >  Victoria Capital Regional District  >  Victoria
  • Phone Number: 778-440-4489
  • E-mail
Newly opened breakfast and lunch restaurant in Victoria, B.C.
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