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) #2,820 of 18,172 Restaurants in London $$ - $$$ Japanese, Sushi, Asian
38 Lexington Street, London W1F 0LL, England
+44 20 7287 9442
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  • Excellent55%
  • Very good30%
  • Average9%
  • Poor3%
  • Terrible3%
Travellers talk about
“spicy tuna” (30 reviews)
“hand rolls” (28 reviews)
“temaki” (95 reviews)
Closed Now
All hours
Japanese, Sushi, Asian, Vegetarian Friendly
$$ - $$$
38 Lexington Street, London W1F 0LL, England
All Details
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Reviews (311)
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1 - 10 of 252 reviews

Reviewed 1 week ago via mobile

Had a bite here after 8pm and wasn't impressed with the temaki, maki, and sashimi. The rice around the maki was dry and my cured salmon maki was fatty - seemed like the unwanted fatty bits were used to make the maki. Also couldn't taste...More

Thank N_L56
Reviewed 2 weeks ago

When heading to the Theater in the West End, I love stopping here to get a quick but delicious meal. Their small fish and rice pockets wrapped in seaweed are inventive and absolutely delicious. I keep trying different choices and specials and have never gone...More

Thank Dayspring
Reviewed 3 weeks ago via mobile

I hope I have the correct yoobi? Anyway it was simply delicious and fresh. Lovely sushi with exceptional service. I had the citrus salmon and it was just divine. Subtle citrus flavour and the little croutons they use give an exquisite crunch. Thank you for...More

Thank Cookster_11
Reviewed 21 June 2017

Yoobi is one of the best places in soho for sushi and so reasonably priced. The citrus salmon Temaki is my personal favorite, I could eat it all day. Everything tastes very fresh and every dish tastes amazing. I love the twist it puts on...More

1  Thank Megan P
Reviewed 19 June 2017

Just visited for a take-away lunch. Very welcoming staff! Really nice, friendly people, happy to explain everything. It's nice to have such a warm greeting. The food itself is really tasty and I found it to be quite cheap for sushi.

Thank Londonistania
Reviewed 16 June 2017 via mobile

Just ordered takeaway from Yoobi and will definitely be doing so again. Sushi tastes full of flavour and very fresh (rare for sushi takeaway in my experience). The tuna temaki was a personal favourite. Recommended.

Thank housie8
Reviewed 18 May 2017

I've passed Yoobi at least a 100 times since it's opening in Soho in April 2012. I've made a number of attempts to visit (sadly its early closing means I'm often arriving just as, or just after they've closed the doors at 21:00 (Monday -...More

1  Thank AtLondonersLondon
Reviewed 1 May 2017 via mobile

Nice clean cut concept, small menu, but good sushi. Dropped in for a quick bite and really enjoyed it.

Thank es-travler
Reviewed 27 April 2017 via mobile

A friend introduced me to yoobi a few years ago. Since then, I return when I want good sushi at a good price (i.e. want a satisfying meal for £15). I don't usually eat temakis, but these are scrumptious - the brasilian fusion twist to...More

1  Thank debbierusso
Reviewed 27 April 2017

and the yearning for sushi was overwhelming - it is a bit pricy but the quality is up there. i did order too much but then - hey, i like my food

Thank maja615
The go-to district for a good time in London, Soho
hosts a wealth of world-class theatres and a
compelling lineup of cafes, restaurants, pubs, bars,
and clubs. At Soho's core is London's original Red
Light District and the epicenter of the LGBT scene –
and thus the city's hottest nightlife. For shopping
enthusiasts, Soho is not only the home of London's
greatest concentration of boutique shops, but also the
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Questions & Answers
16 March 2016|
AnswerShow all 2 answers
Response from Alex W | Reviewed this property |
Sorry we were a walk in - was busy though so suggest checking
Improve this listing

Restaurant Details

Rating summary
  • Food
  • Value
Average prices
US$10 - US$24
Lunch, Dinner, After-hours
Restaurant features
Delivery, Takeout, Seating, Waitstaff
Good for
Kids, Child-friendly
Open Hours
11:30 - 21:00
11:30 - 21:00
11:30 - 21:00
11:30 - 21:00
11:30 - 21:00
11:30 - 21:00
Location and Contact Information
  • Address: 38 Lexington Street, London W1F 0LL, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Soho
  • Neighbourhood: Soho
  • Phone Number: +44 20 7287 9442
  • E-mail
Launched in April 2012, Yoobi, London’s first temakeria, takes inspiration from Brazil and pushes the sushi experience in an exciting direction. Freshly made temaki rolls, featuring uniquely developed flavour combinations, are served to eat in or enjoy on the go. A range of creative recipes use the highest quality natural ingredients; from their own rice blend to the finest sustainably-sourced fish and fresh wasabi to locally sourced vegetables. The name is derived from the word ‘yubi’, Japanese for fingers, which reflects the ‘hands on’ nature of Yoobi’s food.
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