What is Travellers’ Choice?
Tripadvisor gives a Travellers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.
Trade
Review
About
Features
CUISINES
Cafe, European, British
Meal types
Breakfast, Lunch, Brunch
Special Diets
Vegetarian friendly, Vegan options, Gluten free options
FEATURES
Accepts Credit Cards
Free Wifi
Highchairs Available
Outdoor Seating
Seating
Table Service
Takeout
Location
Whitechapel
Does this restaurant primarily serve Healthy cuisine?
Order delivery
Save this restaurant
Hours
Closed now
• Opens at 7:30 AM
Sunday
9:00 a.m. - 7:00 p.m.
Monday
7:30 a.m. - 5:00 p.m.
Tuesday
7:30 a.m. - 5:00 p.m.
Wednesday
7:30 a.m. - 5:00 p.m.
Thursday
7:30 a.m. - 5:00 p.m.
Friday
7:30 a.m. - 5:00 p.m.
Saturday
9:00 a.m. - 5:00 p.m.
Contribute
4.5
370 reviews
Excellent
249
Very good
79
Average
14
Poor
16
Terrible
12
Donna R
1 contribution
Aug 2023 • family
What an absolute gem of a place. We went in with a hungry teen after a trip to nearby Van Gogh experience. Quickly seated and orders taken. Tap water and drinks delivered quickly followed by buttermilk pancakes with syrup and choc chips and bananas for the teen. Delicious poached eggs on toast for me and cheese toasties for hubby. Prices as one would expect for the area. Owner and staff attentive and fantastic and good facilities. Loved it xxx
Written August 20, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Eleanor G
3 contributions
Jul 2023 • couples
Visited as a couple for a weekend away in London. Was having a walk around London to see the nearby sights and was drawn into the cafe by the lovely smells that were coming out of it. We went in and had a look at the menu, but unfortunately it was near closing but saw the desserts that were on display and took a couple of those away instead. We had the blueberry and coconut cake and the oat and raisin cookie. Both were well-made and delicious. If we had to pick a favourite it would be the blueberry cake. It had yummy icing in the middle too.
We returned the next morning and had a sit down brunch. Had two dirty chai lattes which were both nice and a decent size. Had the cuban club sandwich and the buttermilk pancakes with banana, chocolate chips, peanut butter and maple syrup to share. Portion size was brilliant and was definitely filling.
Out of curiosity, we looked around the area to see what desserts other cafes had on display, but we found ourselves instead returning to Trade as none seemed to compare! So we took two more desserts away to enjoy in the evening after a concert that day. This time we tried the carrot cake and the chocolate and date bar. These too were delicious and tasty. The date bar tasted healthy and well made. Would say the cakes here are a winner. On both visits all the staff were lovely, friendly and welcoming. They were extremely helpful and accommodating, especially when we mentioned about sharing our dishes between us, when the staff went out of their way to split the food and give us sharing plates. Shout out to Louise and everyone else there too (Louise is the only name we got!!). If we’re in the area again, would definitely return :)
Written July 4, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
LC
Liverpool138 contributions
Nov 2023 • solo
Fantastic first visit.
Well looked after and serviced was exceptional.
When taking my order the waitress took my dietary requirements and and made some recommendations which I accepted and ordered.
I had the scrabbled eggs on bread with a pot of English tea. They compliment each other extremely well and was not too much or too little.
Definitely returning when next in the area!
Written December 12, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Sophie M
6 contributions
Aug 2024 • couples
Not good value for money. Food was average. I got unseasoned scrambled eggs and a chorizo sausage on a slice of bread for £15. My partners breakfast, the miso Aubergine was much better. Only one of the waiters was friendly. No thanks for extra tip on top of a service charge.
Written August 26, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Lauren S
Peterborough232 contributions
Nov 2023 • couples
We visited here after booking a breakfast table nearby to our hotel in Spitalfields area. The restaurant was bustling but tables were very very close together - too close I would say.
We waited 45 minutes for our food and then saw people who ordered after us receiving their food. I asked a member of staff where ours was, and then watched a series of events which made it clear the server had not put our order through at all! We were offered complimentary cakes but still waited another 15 minutes for our food, by which time some tables had ordered, eaten and left!
They suggested the kitchen ‘didn’t get the ticket’ rather than being honest about the fact he had forgotten while hugging his colleagues and drinking his own coffee. The food when it came was very enjoyable and some of the other things on the menu looked lovely too. We were given our drinks on the house but still tried to charge me a service charge of 12.5% on the bill which I politely asked them to remove!
Nice food but service was poor and a bit of honesty would have gone a long way!
Written November 19, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Joc
110 contributions
Sep 2023 • family
We tried to book a table for this cafe via telephone and email during the week but couldn't get through, and didn't get a response. We tried our luck and managed to get a table for early lunch at the weekend.
The cafe is modern and minimalistic, with a cute outdoor terrace at the back that has small potted plants. It was bustling when we visited, but the ambience wasn't helped by the clashing of plates that staff were clearing behind the serving station.
It took over 45 minutes for food to arrive after we'd ordered. Sandwiches at Trade are a great choice if you're looking for a tasty bite to eat but the prices are quite high. I had poached eggs - unfortunately the yolks were chalky, not soft - and mushroom pastrami, which was flavoursome but too salty. Don't order a side of ketchup here: it's cheap and tastes awful.
Overall, we were disappointed with our lunch and expected better quality.
Written September 30, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Anonymous A
1 contribution
Jul 2022 • business
I was here to temp and cover for 2 days working downstairs. When the manager came downstairs to show me how to use their dishwasher the example she gave was extremely unhygienic. She suggests you rush rather than removing all grime efficiently to “keep up with the fast pace cafe” she called me silly for washing a jug with a label on (that i didnt even notice) i would not return as she is extremely unprofessional and the food was average, just garnished to look better than it actually tastes. Don’t waste your time, and refrain from eating here as i guarantee the plates are not properly cleaned due to her “rushed” style of work. You are meant to rinse each dish before loading into the dish washer and she advised me not to as theres no time, but would you not rather clean plates for customers to eat from?
Written July 27, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
lynda f
Halesowen11 contributions
Apr 2023 • couples
No menu outside so we went in..it seems a trendy sort of place unlike the menu. Very expensive and poorly cooked. Two poached eggs on thinly sliced sourdough were overcooked. Roll with one rasher of streaky bacon, an overcooked hard yolk fried egg, ( no choice of poached) some barely visible cheese, 2 small "Americano".complaints were brushed off with total apathy. Good quality and service no resemblance to the breakfast we had elsewhere this morning. Not recommended unless you have money to waste £22 and still hungry
Written April 3, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
pat
Naples3 contributions
May 2024 • friends
The service was good, food came out in a timely manner. I ordered the Chicken & Bacon club, which tasted pretty good but there was too much sauce on the sandwich . Everything was cooked fresh though and the vibes inside the establishment was lovely.
Written May 10, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Claire H
London8 contributions
Mar 2020 • none
I just went to Trade on Commercial Street for a quick lunch with my friend.
I ordered the avocado toast- it's listed as 'avocado toast' and doesn't say what ingredients it includes. When I received my toast I noticed that it had feta cheese in it, I explained to the staff that I am vegan and didn't expect avocado toast to include cheese. They said they would replace it with a vegan option- annoying but all fine. The manager then came over to me and said that they would do avocado toast, I said that I was a bit disappointed that it didn't say that it included cheese on the board to which the manager replied, 'but it also doesn't say that it's vegan'. No apology, nothing.
He then came over and dumped my avocado toast (which cost £7) on the table.
SO disappointing, terrible service especially from the manager, sub par food- steer clear, there are so many other good food options around Commercial Street.
The staff, particularly the manager was incredibly rude. Will never go back here.
Written March 13, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
auntieh22
East Preston163 contributions
Apr 2022 • couples
Great ‘sandwiches’ that are really brioche filled with brilliant selections of ingredients. Lovely staff and tucked away cosy eating area at the back. Best lunch out we’ve had for a while.
Written April 6, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Anders J
2 contributions
Dec 2023 • couples
This café is a hidden gem.
We were staying at a nearby hotel, where the line for breakfast didn’t make us want to stay. On a rainy day we rushed inside and were surprised. Great athmosphere, really good coffee and the bread with eggs and add-ons you can choose, really made a fantastic start into the day.
Written December 9, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Angel
London484 contributions
Jan 2020 • friends
What an incredible place, recommended by a friend. This is definitely my new favourite lunch spot. It has a rustic charm, independent coffee house where the hot drinks are made with love, all the desserts are home made. The salted caramel brownie was probably the best brownie I have ever had. The bearded team member was very helpful and friendly.
Written January 30, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Carlosmineros
Dublin11 contributions
Feb 2020 • solo
Nice friendly service - plenty if options for breakfast and lunch. Few cocktails on the menu too if you're up for it. I had chorizo scrambled eggs and chilli on toasted sourdough and it was 10/10. Will be back for sure!
Written February 2, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
james t
87 contributions
Jan 2020 • solo
Needs better air conditioning, left after a coffee and stank like cooking greasy kitchen for rest of day! Not so good smell on your clothes. Please get better cooking smell extraction!
However coffee good and nice beans used. Food on menus looked great also.
Just makes your clothes stink after 20mins sitting inside.
Written January 17, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Showing results 1-15 of 302
Related Stories
Best moderately priced restaurants
See all
Best nearby
We rank these hotels, restaurants, and attractions by balancing reviews from our members with how close they are to this location.
Whitechapel
Whether you're here for its dynamic street life, world class galleries or famed curry houses, you're bound to be wowed by the uniquely cosmopolitan flavor of Whitechapel. Long gone are the days when Jack the Ripper stalked its streets. And despite his mysterious legacy bringing throngs of curiosity driven tour groups to its back alleys and otherwise serene garden squares, these days you're more likely to catch a cutting edge fashionista scurrying through its age old lanes than criminals of any sort.
Best nearby hotels
See all 
Best nearby restaurants
See all 
Is This Your Listing?
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.
Claim Your Free Listing