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General Prime Burger

$$ - $$$
Itaim Bibi
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Rua Joaquim Floriano 541, Sao Paulo, State of Sao Paulo 04534-011, Brazil
+55 11 3060-3333
12:00 - 23:30
Closed now
See all hours
Sun 12:00 - 23:00
Mon - Fri 12:00 - 23:30
Sat 12:00 - 01:00
More Info
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669 Reviews from our TripAdvisor Community

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Showing 43: English reviews
Level Contributor
16 reviews
9 restaurant reviews
common_n_restaurant_reviews_1bd8 5 helpful votes
Reviewed 4 August 2016 via mobile

i recommend the salad bar... steak is good, people are nice... the place is surprisingly large... the area has many good restaurants

1 Thank SB63Fortaleza
Level Contributor
124 reviews
56 restaurant reviews
common_n_restaurant_reviews_1bd8 20 helpful votes
Reviewed 10 May 2016

The burgers come alone, if you want fries or anything else you have to purchase them separately, I found it odd that a burger that was almost R$40 didn't come with anything else. The burger was good, I had to send it back once because I asked for well done and it came out medium rare. When it came back... More 

Thank Maria P
GrupoEgeu, Gerente de relações com clientes at General Prime Burger, responded to this review

Hi Maria, Thank you for your opinion. Your report will be sent to our operations manager. We'll be waiting for your visit when you come back. Again, thank you for your report. Best Regards, General Prime Burger Team More 

Amsterdam, The Netherlands
Level Contributor
231 reviews
170 restaurant reviews
common_n_restaurant_reviews_1bd8 50 helpful votes
Reviewed 15 March 2016 via mobile

Wanted quick meal and got is served quick. Burger was smaller thans expected but good. Side salade was very good. Pineapple juice was OK as well

Thank Sjors80
GrupoEgeu, Gerente de relações com clientes at General Prime Burger, responded to this review

Hi Sjors80! Thank your for your opinion, this is important for us to evaluate our dishes and services. We hope see you here again. Best regards, General Prime Burger Team More 

Singapore, Singapore
Level Contributor
74 reviews
31 restaurant reviews
common_n_restaurant_reviews_1bd8 22 helpful votes
Reviewed 12 March 2016

I visited twice. Enjoyed both types of burgers. I tried the English burger. And the blue cheese. Also liked their cheesecake

Sao Paulo, SP
Level Contributor
364 reviews
245 restaurant reviews
common_n_restaurant_reviews_1bd8 244 helpful votes
Reviewed 4 February 2016

I had lunch in this restaurant that is famous for well made burgers. I was in the building of Sirio Libanes for a meeting. The service was great, waiters were very attentive and kind. Because I was late for next appointment, I just had the salad buffet. The atmosphere is cool, cozy and the food great. Certainly will be back... More 

1 Thank Travel_World63
New York City, New York
Level Contributor
5 reviews
4 restaurant reviews
Reviewed 7 December 2015

recommended burgers - bar is cool looking - was relatively quiet when I attended - across the street from StayBridge Suites

Thank John P
Level Contributor
8 reviews
8 restaurant reviews
Reviewed 29 November 2015

Burger. Nothing special. Bit expensive. Fries are so so. Than they force you to write 100 characters more. So what to say I think I summarised it pretty well. There is also nothing wrong with it. You get a solid burger and can sit well. But it is not your looking like nothing on the road joint & you get... More 

Thank Dirk J
GrupoEgeu, Gerente at General Prime Burger, responded to this review

Hello Dirk We thank you for your evaluation. Please, if you can, send to us a complete evaluation by e-mail, so we can informate our team for a better food and service. Thanks More 

Level Contributor
39 reviews
26 restaurant reviews
common_n_restaurant_reviews_1bd8 14 helpful votes
Reviewed 29 October 2015

Went with my wife for a quick lunch because we were going to the movies . We had just 45 minutes and they served us in time to eat with no hurry . The food was fast but good . My wife found her hamburger more done than she asked . They were sorry and did not charge it .... More 

Thank Waldyrs
Shanghai Region, China
Level Contributor
74 reviews
38 restaurant reviews
common_n_restaurant_reviews_1bd8 18 helpful votes
Reviewed 20 October 2015

Not great food. Just your typical "American" food place in Sao Paulo. One time in Shopping JK - I loved it. Another time in Market Place (by shopping morumbi) - waiters were lame and I had to beg to have them take my order. My food was good enough.

Thank Just_Another_Gringa
Level Contributor
115 reviews
87 restaurant reviews
common_n_restaurant_reviews_1bd8 38 helpful votes
Reviewed 26 July 2015 via mobile

Very good burger in town. Original and with a very high meat quality. I had as an starter the mini burger with cheddar cheese and the GPB 450 grams as an honor to the São Paulo State for his 450 years. The burger was perfect! I recommend. Just one point let me down that they changed the menu and the... More 

Thank Renato G

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Restaurant Details

Rating summary
  • Food
    4 of 5 bubbles
    4 of 5 bubbles
  • Value
    3.5 of 5 bubbles
    4 of 5 bubbles
Average prices
US$16 - US$32
American, Steakhouse
Lunch, Dinner, After-hours
Restaurant features
Delivery, Takeout, Reservations, Seating, Waitstaff, Highchairs Available, Wheelchair Accessible, Serves Alcohol, Full Bar, Free Wifi, Buffet
Good for
Groups, Kids, Child-friendly
Open Hours
12:00 - 23:00
12:00 - 23:30
12:00 - 23:30
12:00 - 23:30
12:00 - 23:30
12:00 - 23:30
12:00 - 01:00
Location and Contact Information
  • Address: Rua Joaquim Floriano 541, Sao Paulo, State of Sao Paulo 04534-011, Brazil
  • Location: South America  >  Brazil  >  State of Sao Paulo (SP)  >  Sao Paulo>  > Itaim Bibi
  • Neighbourhood: Itaim Bibi
  • Phone Number: +55 11 3060-3333
Opened in 2004, the General Prime Burger came up with the proposal to create gourmet dishes from traditional sandwiches . With first ingredients and surprising versions for sandwiches, the house quickly gained the rank of one of the genre's best in the city of Sao Paulo, with prizes from several specialized publications, such as magazines Gula and Veja Sao Paulo and the newspaper S. Sheet Paulo.

Questions & Answers

Questions? Get answers from General Prime Burger staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?