We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
The latest reviews. The lowest prices. The perfect place to shop for hotels.

Friendly Ice Cream Corporation

$$ - $$$
+ Add cuisine
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Get directions
1855 Boston Rd, Wilbraham, MA 01095-1098
+1 413-731-4000
10:00 - 21:30
Closed now
See all hours
Sun 11:00 - 18:00
Mon - Sat 10:00 - 21:30
More Info
Add Photo Write a Review

21 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
Showing 21: English reviews
Annapolis, Maryland
Level Contributor
12 reviews
9 restaurant reviews
common_n_restaurant_reviews_1bd8 6 helpful votes
Reviewed 5 January 2017

The service was slow and the food was cold at lunch. The ice cream sundae was the best part of the meal. We understand that the company is closing restaurants and can understand why. Too bad, the menu is good, and the locations are ideal.

Thank Sarah2543
Wilbraham, Massachusetts
Level Contributor
7 reviews
6 restaurant reviews
common_n_restaurant_reviews_1bd8 3 helpful votes
Reviewed 17 November 2016 via mobile

Went there late and not expecting much. But BANG! A great waitress and 2 of the $5.55 burgers. We loved our waitress, but she had too many tables to cover for 1 waitress

Thank Leshlohonolo
Ludlow, Massachusetts, United States
Level Contributor
8 reviews
4 restaurant reviews
common_n_restaurant_reviews_1bd8 5 helpful votes
Reviewed 14 July 2016 via mobile

Went for breakfast to the Friendly's Wilbraham location next to the corporate headquarters. I understand why they are closing stores. Service was TERRIBLE!!! Took 10 minutes to be seated. We were told they were finding a place to put us. Guess the 10 empty tables were confusing. Took 40 minutes to get us our food. Will not bother returning here.... More 

Thank Laurie W
Wilbraham, Massachusetts
Level Contributor
16 reviews
6 restaurant reviews
common_n_restaurant_reviews_1bd8 19 helpful votes
Reviewed 9 June 2016

Three of us went to Friendly’s last night after a meeting for Sundaes. I have not been to a Friendly’s in years although I pass by many of them daily. It’s pretty well known locally that they have gone downhill again and again over the years with each new owner. We had a coupon. A coupon? Has Friendly’s gotten that... More 

Thank shoe0211
Level Contributor
3 reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
Reviewed 4 October 2015 via mobile

I am only giving this review 2 stars instead of one because I stayed to eat instead of walking out, and couldn't complain about my food. However we had a server (Gianna was her name) sit us down right in front of the door when it was a cold fall day on a Sunday afternoon when half the restaurant was... More 

Thank Amy L
Level Contributor
291 reviews
169 restaurant reviews
common_n_restaurant_reviews_1bd8 172 helpful votes
Reviewed 2 September 2015

Wilbraham may be the home of Friendly ice cream but they have no restaurant in Wilbraham. This is the address of the corporate office and factory. The actual restaurant is nearby but actually located in Springfield, MA.

Thank gailmath
Wilbraham, Massachusetts
Level Contributor
7 reviews
6 restaurant reviews
common_n_restaurant_reviews_1bd8 2 helpful votes
Reviewed 1 September 2015

when all other restaurants are too busy to get in, go to friendly's. great food and great price. when my wife and I watch are 3 grand child. two boys 5 and 3. one girl 1yrs old. they have plenty of thing to keep the kids busy until the food comes. friendly atmosphere. great new look and big parking lot.... More 

Thank james f
Sharon, Massachusetts, United States
Level Contributor
184 reviews
134 restaurant reviews
common_n_restaurant_reviews_1bd8 53 helpful votes
Reviewed 30 June 2015

Being Massachusetts residents our entire life we are all too familiar with the Friendlys restaurant chain having grown up with them. They were always known for fast, friendly and tasty service and food. Heading west to Chicopee the Turnpike I-90 was backed up so we exited onto old Rte 20 and follwed it east. When we got to Wilbraham we... More 

1 Thank Mike71553
Wilbraham, Massachusetts
Level Contributor
12 reviews
6 restaurant reviews
common_n_restaurant_reviews_1bd8 6 helpful votes
Reviewed 27 March 2015

Yesterday's dinner with our 5 yr old granddaughter sadly typical of this particular restaurant. Slow service ( 35 minutes for our salads and Anna's hotdog) and both our salads were not what we ordered. The host didn't charge us for the kitchen error, thankfully. The Blakes would cringe to see how poorly run this place still is

Thank Jay T
1 review
Reviewed 20 August 2014

I was sad to hear that the Northampton restaurant had closed. Unfortunately I suspect that it will not be the last. I had a late breakfast on Sunday morning at the west Springfield restaurant recently and haven't been back since. My omelet was horrible. It was a foamy premade egg concoction which was as bad as it sounds. Friendly has... More 

Thank Chrissiemj

Travellers who viewed Friendly Ice Cream Corporation also viewed


Been to Friendly Ice Cream Corporation? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing
Improve this listing

Restaurant Details

Rating summary
  • Food
    2.5 of 5 bubbles
    3 of 5 bubbles
  • Value
    3 of 5 bubbles
    3.5 of 5 bubbles
Breakfast, Lunch, Dinner
Restaurant features
Seating, Takeout
Good for
Open Hours
11:00 - 18:00
10:00 - 21:30
10:00 - 21:30
10:00 - 21:30
10:00 - 21:30
10:00 - 21:30
10:00 - 21:30
Location and Contact Information
  • Address: 1855 Boston Rd, Wilbraham, MA 01095-1098
  • Location: United States  >  Massachusetts (MA)  >  Wilbraham
  • Phone Number: +1 413-731-4000

Questions & Answers

Questions? Get answers from Friendly Ice Cream Corporation staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?