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$$$$European, ,
333 Fulton St, San Francisco, CA 94102-4423
+1 415-294-8925
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  • Excellent61%
  • Very good29%
  • Average6%
  • Poor4%
  • Terrible0%
Travellers talk about
“herring” (37 reviews)
“gravlax” (12 reviews)
Open Now
5:00 PM - 10:30 PMAll hours
European, Swedish, Scandinavian, Gluten Free Options, Vegetarian Friendly
333 Fulton St, San Francisco, CA 94102-4423
All Details
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1 - 10 of 130 reviews

Reviewed 2 days ago

We went for the Julbord dinner this month. I just don't know where to begin... the only reason I've given it 2 stars is that the staff really appears to try hard. Every course of the julbord was "mushed" together. They threw sauces on top...More

Thank aissw
Reviewed 2 weeks ago

At prior dinners we found the food at Plaj of high quality and very much like the excellent restaurants in Sweden and Norway. But not this time. It seemed that nearly every dish was obscured by its accompaniments. A thin slice of foie gras was...More

1  Thank erglmd
Reviewed 4 weeks ago via mobile

Plaj is located on the street level at the back of an Inn. The menu is more of a modern eclectic Swedish menu. At our meal we enjoyed scallops that were sliced half thickness and very yummy with cauliflower, greens, sunchoke artichoke pieces covered with...More

Thank Marla R
Reviewed 25 October 2017

Thrilled to join a gaggle of gossipers at one of my favorite spots in San Francisco, Plaj! Chef Roberth and Andrea Sundell are the consummate hosts, and we ripped through most of the menu, making sure to savor each bite and ask endless amounts of...More

Thank diningaround
Reviewed 15 October 2017

We had a very good dinner at Plaj. We made reservations on open table. We enjoyed for our appetizers 1. Taste of Herring: curry apple, mustard dill, grandma’s classic (GF/DF) 2. *Artisan Cheese Plate: cape gooseberry, kumquat jam, fried lefse (V) for our drinks 1....More

Thank mini
Reviewed 12 October 2017

An unusual cuisine for most, this tiny restaurant inside a tiny inn, offers herring, elk, and Swedish meatballs in an intimate setting. The menu is limited, so if you're not an adventurous eater, you should pass. But if you love the cuisine, this is an...More

Thank NewYorkWendy
Reviewed 29 August 2017

We have had a great experience 3 times. Excellent food, creatively prepared and delicious. We tried the elk, Swedish meatballs, sausage for the main course. All winners. And before we had divine gravlax, herring and a great salad. The food is unique and the environment...More

1  Thank cheryl t
Reviewed 4 August 2017

I visited Plaj for the second time yesterday and enjoyed it as much as the first. The flavors are truly unique and present a vivid change from the more traditional cuisines served in the Bay Area. I started with herring prepared three ways and couldn't...More

Thank andy0w
Reviewed 11 July 2017

Plaj has creative food that is unique, way beyond the usual boring salads and main course options. The Herring with curry apple, mustard dill, grandma’s classic was a delicious combination with surprise flavors as you ate. The Beet Cured Gravlax with sorrel sorbet, rye crumble,...More

Thank Khaton13
Reviewed 22 June 2017

Our dinner at Pläj was magnificent! We began with a dozen oysters served with pickled elderberry and smoked grapeseed oil with a glass of Delamotte Brut Le Mesnil NV. The flavor combination was unexpected, refreshing and sublime. The white asparagus with summer truffle, Anno 1225...More

Thank atdarling
Hayes Valley
Chock full of designer boutiques, art galleries, funky
shoe stores, and great restaurants, it’s hard to
imagine Hayes Valley once languished in the shadow of
a major freeway. Its removal allowed for the creation
of an attractive boulevard on Octavia Street with a
community park at its center and dozens of trendy
businesses to satisfy visitors looking for a stylish
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Questions & Answers
Jeff J
21 November 2016|
AnswerShow all 3 answers
Response from magnamosa | Reviewed this property |
yes good idea
27 May 2016|
Response from lavonnemy | Reviewed this property |
we had no wine. I suggest you call them.
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Restaurant Details

Rating summary
  • Food
  • Value
Average prices
US$30 - US$30
Restaurant features
Reservations, Seating, Waitstaff, Wheelchair Accessible, Serves Alcohol, Full Bar
Dining Style
Casual Dining
Good for
Special Occasion Dining, Romantic
Open Hours
5:00 PM - 8:30 PM
5:00 PM - 8:30 PM
5:00 PM - 10:30 PM
5:00 PM - 10:30 PM
5:00 PM - 10:30 PM
5:00 PM - 11:00 PM
5:00 PM - 11:00 PM
Location and Contact Information
  • Address: 333 Fulton St, San Francisco, CA 94102-4423
    (Franklin Street)
  • Location: United States  >  California (CA)  >  San Francisco>  > Hayes Valley
  • Neighbourhood: Hayes Valley
  • Phone Number: +1 415-294-8925
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