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The Counter

7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
+1 212-997-6801
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  • Excellent49%
  • Very good39%
  • Average8%
  • Poor3%
  • Terrible1%
Travellers talk about
“burger” (344 reviews)
“fries” (120 reviews)
“onion strings” (11 reviews)
Closed Now
All hours
American, Vegetarian Friendly, Vegan Options, Gluten Free Options
$$ - $$$
7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
All Details
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Reviews (1,237)
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1 - 10 of 697 reviews

Reviewed yesterday

A restaurant offering gourmet, create-your-own burgers a stone's throw from Times Square sounded highly promising, so we decided to give it a try. I'm pleased to report that the burgers were genuinely good, and it was great to enjoy them medium-rare rather than the over-cooked...More

Thank Daninska
Reviewed 1 week ago

The best burger I have everrrrrrrrrrrrrrr had in my life!!!!!!!!!!! I ordered a create your own veg/vegan burger and it was mouth watering! Just perfect in every bite. My friend ordered some turkey sandwich and was quite happiee too about the taste. The location is...More

Thank Kushika
Reviewed 1 week ago

Build your own burger from start to finish, starting with the size of your burger to meat type, type of bun, additions to accompanying sides. Waiter very helpful in advising drinks and starters available during happy hour. Very tasty burger cooked medium rare. I would...More

Thank Dawn O
Reviewed 1 week ago

Was looking for a quiet place for lunch with an old friend (in TSQ, crazy, I know) and we just stumbled across The Counter. It's tucked into a sliver at 41st and Broadway. We ducked in, got a friendly greeting and prompt service. Veggie burger...More

Thank NineRavens
Reviewed 2 weeks ago via mobile

It was late, we were in varying stages of hunger (I was ravenous, my wife looking for something lite) and definitely not in the mood for fast food. The Counter is right in the middle of Times Square, had instantly available counter seating and a...More

Thank DSchneier
Reviewed 3 weeks ago via mobile

Loved this place, you can have your burger in a bun or on greens (much to my wife’s delight) there are amazing burgers on the menu or you can build your own burger. The onion string fries are a must as they are really crisp...More

Thank Clayton-Evans
Reviewed 3 weeks ago

Found this place while wandering around MidTown. Excellent idea to allow full customised burger creation. The burgers are cooked very well and the prices very reasonable for the area. Free choice of bun, cheese, sauce and most toppings with 'premium' toppings costing extra and, bizarrely,...More

Thank Kiran_mk2
Reviewed 4 weeks ago via mobile

My first visit here somehow I messed up and had a burger salad. I know what an idiot. This visit however I had it in a bun with shoestring fries. The burger was cooked a perfect medium and wasn’t greasy at all. The burger was...More

Thank cambridgelocal79
Reviewed 15 September 2017

We loved this place. We are a large family of 8. We were blessed to get in without a long wait. The food is on point. It was shoulder to shoulder in this place but if you are in NYC then you already know. We...More

Thank SunshineGuzman
Reviewed 15 September 2017 via mobile

This is a very cool place to have a burger and a beer right in the heart of Manhattan. You can build your own burger which is pretty cool if you know what you want. The place can be pretty busy, but it's definitely worth...More

Thank Arnis M
This is the iconic New York that so many visitors
imagine before they visit—spectacular skyscrapers like
the Chrysler Building and Empire State Building,
iconic public buildings like Grand Central Terminal
and the New York Public Library, and the non-stop
hustle and bustle of the city streets. Fifth Avenue is
a shopper's heaven where you can find every kind of
store imaginable, with fashion brands ranging from the
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Questions & Answers
29 December 2016|
AnswerShow all 4 answers
Response from Thetraveler91 | Reviewed this property |
We didn't need to, this place is really casual by the pictures I was a little fooled and thought it was a bit nicer. But it was easy quick sit down and go kind of place!
6 August 2016|
Response from pzimmer | Reviewed this property |
Hi. Sorry. No photos. Regards.
2 January 2015|
AnswerShow all 3 answers
Response from LindaAZ2 | Reviewed this property |
We ate there around midnight after seeing a play and people watching so the crowds were down. (We also did a bit of late shopping at H&M and Sephora.) My friends loved their build your own burgers and shakes. Another friend... More
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Restaurant Details

Rating summary
  • Food
  • Value
Lunch, Dinner, After-hours
Restaurant features
Takeout, Reservations, Seating, Waitstaff, Television, Highchairs Available, Wheelchair Accessible, Serves Alcohol, Full Bar
Good for
Kids, Child-friendly, Local cuisine
Open Hours
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
Location and Contact Information
  • Address: 7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
  • Location: United States  >  New York (NY)  >  New York City>  > Midtown
  • Neighbourhood: Midtown
  • Phone Number: +1 212-997-6801
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