Honestly I chose to fly United because the fare was quite a bit cheaper than Virgin Atlantic, my preferred airline. Still I believed that United was a pretty good airline so I was okay with my choice. Sadly I really regretted the choice, the seats were incredibly cramped, the service poor, the plane I believe was due to be retired and we were given a choice of renting an iPad to watch films. The flight from Honolulu to London is exhausting - with a stopover in L.A. it’s about 22hrs, so whatever comfort one can get is truly appreciated. I realize that economy is economy but some airlines do make you feel appreciated as a customer rather than mere cargo that has to be transported from A to B. United you’ve slipped too far for me and to everyone else I’d avoid flying with them if you possibly can!