The first time I saw Alona Beach was during our dolphin watching tour 4 years ago. It was very early in the morning so the sunrise was very beautiful and Alona is really a quite beach area.
Once the sun is up this is not the case anymore as I soon found out after visiting it again before sunset.
The development of the commercial establishments has a "come what may" approach.
There is no regard in keeping the whole stretch of the beach beautiful as long as they get their share of customers and tourists in front of their businesses.