It's near of a lot of good places to visit like a restaurants, night clubs, the beach, souvenirs stores, etc.
My husband and I decided to do something different - rather than stay at a big resort hotel we saw Studio Cocoa Cozumel and decided to stay there. The accommodations were very comfortable and we really enjoyed having a full size refrigerator for all our food and drinks. We were also able to park our car just outside our room. Also, there was a security camera that is monitored 24/7 just outside the room which made us feel very safe. The Mac Donald's were great and made us feel very welcome. I would definitely stay there again.