I was all set to rate this wonderful hotel 5 stars or more until the day I
checked out and discovered "DMP" charges on the bill slipped under
my door. What's DMP? Good question. It was never explained to me
upon check-in and the acronym wasn't decoded on the bill either. So I asked. DMP stands
for Destination Marketing Program, a VOLUNTARY program of Greater Toronto Hotel Association (GTHA) in which Marriott chooses to participate and to add a fee
to your bill. Just as the basic room rate is taxed 13%, to add
insult to injury, the DMP fee is also taxed, resulting in an additional 3% surcharge on your bill! The hotel staff I spoke with admit it's a bad idea to charge guests extra for a marketing campaign. It's also a bad idea that this arbitrary hidden fee is automatically added to guests' bills with the hope it will go unnoticed
If Marriott chooses to donate 3% of its profits to
help Toronto market tourism, that's fine with me. When I buy a $20 toaster in Walmart, of course I pay $20 to Walmart plus legally mandated sales tax to the government. But the $20 retail price of the toaster includes Walmart's expenses, including marketing or advertising. In the case of Marriott, their decision to surreptitiously pass this marketing cost along to hotel guests as a check-out surprise will only discourage, not encourage, visits to Toronto.
Remember this is NOT a tax imposed by a legitimate government entity, but rather a marketing surcharge to enrich the "for-profit" GTHA. Shame on Marriott for voluntarily participating, and shame on Marriott for opportunistically passing the deceptive DMP fee on to its guests.
This is a great hotel with outstanding accommodations and service, but I doubt I'll be back until Marriott renounces this unethical business practice.
- Official Description (provided by the hotel):
- Toronto Marriott Bloor Yorkville Hotel is a top choice among hotels in Toronto, Canada. Located in the heart of Yorkville, which is Toronto's fashionable downtown area, guests can enjoy shopping, dining, and entertainment in an area known for vibrant shops and venues. Our hotel's location puts you in the middle of it all. You have direct access to the Yonge and Bloor subway too, plus we offer newly renovated guest rooms and beautiful public spaces for relaxing in Toronto, Ontario, Canada. ... more less
- Reservation Options:
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- Also Known As:
- Marriott Toronto
- Toronto Marriott Bloor Yorkville Hotel Ontario