This is one of my favourite hotels. We've stayed here a few times now. It's ideally located, with the Brighton seafront and the pier just across the road, and the Lanes at the back.
I really love the large and airy atrium, where you can get breakfast, sit at the bar with a coffee, or just sit at the front raised area and watch people go by on the street outside.
There are always plenty of staff on hand and they're always willing to help.
There's garage parking underneath the hotel. It's a public car park, but the fee is subsidised if you stay at the hotel.
I will definitely be staying there again.