I booked with 2 weeks to spare before travelling having been let down by my air bnb booking. This trip was a present to my recently retired parents and it was very important to me that everything ran smoothly and my parents had a real treat. I found Apartments Florence online and called them direct (beware expensive phone bills from the mobile I was stung!)
Nicolo couldn't have been more helpful and immediately made me feel my problem would be solved. Booking with Apartments Florence couldn't have been easier. I paid a deposit and the balance on arrival.
The apartment was as described and we had a lovely greeting from Francesco.
It's in a great position for sight seeing and for the station.
The only negatives were that the air con was a bit unreliable in bedroom 2 and that room also does not have a window but these were small issues given the assets of the place and the piece of mind knowing we were dealing with a reputable company.
I would recommend Apartments Florence and hope to return.