Stayed at Hotel Phoenix with my two boys age 19 and 21 and had a great time this past week. Hotel built in 2009 and owner (Josepf) really did his homework designing the place - nice ski & boot storage area near front of hotel, rooms laid out great with modern swiss style features including bathroom, nice open and bright breakfast area...
Location - the hotel is not in the heart of town but that is a good thing in my opinion as staying right in town or by the train station would have been noisier and a much busier location. They were more than happy to pick us up from the train when we arrived and they also arranged for a free taxi to drop us back off at train when we left. This is important as it would have been a 12 or so minute walk from train station to hotel which would not have fun if we were lugging our bags. With this said, the walk to the ski ticket purchase window at base of mountain from hotel was not bad (approx. 3-4 minute walk). It was also a nice walk when we went out to dinner later at night - what a beautiful swiss village/town. There is a slight incline on the street leading up to the hotel that others have noted but again not bad.
Only thing my boys would have liked would have been a outdoor hot tub but I didn't see many while in Zermatt so that may be more of a USA thing.
Finally, all the folks at the front desk were very friendly and helpful (Josepf, Karen and Jessica). Bottom line - modern, reasonably priced, friendly, nice location in town... a great place to stay in Zermatt and I would definately stay there again!!!!
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