Family of 3 adults. Royal Hotel in Myeongdong is in a very lively part of the city, centrally located. They offer a welcome soft drink upon arrival. But: very quiet inside! They do offer free airport transport, but limited times. When we arrived in Seoul (evening), we'd missed the free bus, so we took public bus 6015 from Gate 5B - which dropped us off at the corner, near the hotel. It cost Won 13,500 and took 40 minutes. We bought an 'AmazingPay' card (similar to Octopus Card in Hong Kong) for Won 50,000 each (including Won 4,000 fee) at the airport. We used it everywhere and you can top up at 7-11 and other outlets. Well worth it. The hotel also runs a free bus from 11am every morning around the city with 4 drop off points. The 'family room' was a squeeze :( - with the double bed being pushed up against the wall, but it was OK with all freebies, like percolated coffee, free water, hair dryer, slippers, bathrobes, etc., and a free 1/2 bottle of a nice red wine when we arrived. The hotel bar prices are expensive, given its' location - close to other bars and clubs. They should reduce their prices to be more competitive. Also, the breakfast was OK, but didn't have a fresh noodle section, which we had expected. We only ate there once. Overall, the hotel was clean (except the bedroom carpet), staff were lovely (but not always understood our English) … but was in a great location - with Myeongdong street stalls, street food (all delicious), local shops (H&M, Zara, Nike, Adidas, Uniqlo etc) and very close to good transport links around the City. I would recommend the Royal Hotel as a very convenient location with good services.