Dong Dae Moon is a great place to find a bargain. It is somewhat like a wholesale market but the vendors will sell to anyone. English is not widely spoken. There are great buys in clothing. Beware though in that the clothes are tailored for Asians. I found the sleeves a little short for gringos. The night market is very much alive and has great buys. Take the subway... don't even think about driving as you can easily be caught in a hour or so traffic jam to get through the area. There are 4 subway lines that intersect there 1,2,4,5. Excellent subway map at or use this link..
I recommend staying at a yogan if you have limited budget. The major hotels are excellent but they are going to cost you probably over 200 to 300 bucks if you don't have discount.
Try to find a friend to take you around.
Here is a map of the area
and a clickable map of seoul
Here is a map of downtown seoul.
Nice clickable seoul map
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