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“I went there with my friends that were SM fans”
Review of SMTOWN coexartium

SMTOWN coexartium
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US$96.75*
and up
K-Fan K-Pop Tour Including Lunch
Ranked #4 of 428 Shopping in Seoul
Certificate of Excellence
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Attraction details
Owner description: Catering to K-Pop fever, SMTOWN coexartium offers avid fans the opportunity to tour through training and recording rooms, see hologram performances, and buy products and souvenirs of popular idols.
Reviewed April 4, 2018

I did make a lot of pictures and I had lots of fun. I could take pictures with my favorite singers and see the miniatures. Also I could shop for stuff with my favorite singers. I think hat place is nice and has nice vibe also.

Thank Antonia B
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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"super junior"
in 4 reviews
"k pop"
in 9 reviews
"photo booth"
in 3 reviews
"marketing strategy"
in 2 reviews
"f b"
in 2 reviews
"samseong station"
in 2 reviews
"coex mall"
in 3 reviews
"theme park"
in 3 reviews
"walk around"
in 2 reviews
"kpop"
in 22 reviews
"hologram"
in 7 reviews
"merchandises"
in 4 reviews
"concert"
in 13 reviews
"artists"
in 19 reviews
"album"
in 6 reviews
"trophies"
in 2 reviews
"autographs"
in 2 reviews
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15 - 19 of 146 reviews

Reviewed April 1, 2018

easier to go via Exit 6 at Samseong Station. Once you go out of the exit, you will see the "SMTOWN" immediately. this place is only for those who love k-pop and the artists. People who don't like it, may find this place is boring.

Thank ENAL I
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed March 31, 2018 via mobile

I know most of the visitors go there to buy merchandise (a whole floor of the building is dedicated to that), so it's not free, but I was happy I got the chance to go around the building for free *unlike MBC World* .
All the walls are covered with artists pics, trophies they won, and obviously their music in the background, so you can take tons of photos with them ;)
My parents had nothing obviously to do there, that's why I gave it a 4/5.

It's pretty close to the COEX mall, and there are a few shops also just outside the SM Town building.

Thank Mikhal A
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed October 16, 2017

for an atrium that is supposedly specialising in sm artists, you would think that there would be more merchandise on offer. that's what any reasonable business would do. all the people who go there are fans of sm artists and of course they will be on the hunt for merchandise.

sadly, there is very little by way of merch. an afternoon in myeongdong will get you more goodies than here, and that's truly a missed opportunity. instead, you get things like candles and socks and whatever else is allegedly 'recommended' by the artists.

there is a cafe, but seoul is full of cafes.

apart from that, there is a studio which will do your makeup and have a mini photoshoot - essentially, you can play at being a kpop artist for a while. you have to book about a month in advance and it isn't cheap. if this is something you're into, then it's worth coming here. otherwise, just allocate about half an hour to walk through the place and ogle at posters of your favourite artists/bands.

4  Thank klthunderstorms
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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Reviewed September 23, 2017

SMTOWN is definitely a hot spot for young KPOP lovers, especially those groups under S.M. Entertainment like EXO, NCT, Super Junior, Girls' Generation, Red Velvet, Shinee, and f(x). There are 6 floors and the attraction markets itself as being a "theme park in the city". The first floor is the welcome area and the second floor is the SUM (Celebrity) Shop where you can purchase memorabilia from your favorite S.M. groups. The third floor is the S. M. Studio and the fourth floor is the SUM Cafe and SUM Market where you can purchase S.M group consumables. [Note: There is another SUM Cafe at S.M's Communication Center location]. And the fifth/sixth floors is the SUM Theater where there are different hologram showings of concerts, plays, and other special projects. A die-hard KPOP fan could spend all day here and the average tourist like myself spent 1-2 hours.

2  Thank marinexbiologist
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC

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