We were lucky enough to find a Groupon for the Beer Master Tour. They describe it as a VIP experience and that is how we felt. Our guide, Mike, did an excellent job of providing an in-depth history of the founding family and really explaining the brewing process. While I am sure this doesn't happen all the time, it was just the two us with Mike on our two hour tour. We loved being able to visit the factory floor and the lab. One of the highlights was getting to try beer right from a tank that would soon be bottled. While there are free tours offered, I would encourage visitors to take the Beer Master tour. As part of the tour you are provided a cool logo ball cap and during the tour, you'll get your tasting glass. You receive a token for a beer in the biergarten after the tour as well as a $10 food credit.
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