We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

“Always a great stop, However:”
Review of King Arthur Flour

King Arthur Flour
Ranked #2 of 6 things to do in Norwich
Certificate of Excellence
More attraction details
Attraction details
Owner description: King Arthur Flour's Baker's Store & Café is packed with everything you need for your very best baking, from hard-to-find ingredients, innovative gadgets, and top-quality pans, to easy mixes and a huge selection of baking basics. Grab a pastry or lunch from our café; relax and check your email with our free WiFi; and connect with our expert staff about all your baking questions.Our store is open and ready for your visit!
Reviewed March 24, 2018

We love the King Arthur Main Store in Norwich and visit there once or twice a year to stock up. We've always rated it as a five, but this visit came out a four. Several of the staff in the store were somewhat unfriendly and aloof. At the checkout counter I asked if the French Baquette bread for sale at the counter was fresh and was told yes, however when we got home I found it to be quite hard. The food court is somewhat confusing, in that when we went to the Order Here registers, no one was at either one and we waited for a while, so we moved to the next counter and were told that was for ordering bakery products, etc. only and to go back one counter. Time we got back there was a long line so we had to go to the end of the line. When we did order, the young man was nice, but had difficulty ringing up the order, and then ran off to obtain a plastic cup of chocolate milk that we ordered. Thus leaving the counter unattended again. Better signage might help customers. We did purchase quite a bit of cake mix,scone mix, pancake mixes, gluten free mixes and another of their wonderful cookie sheets, along with some gift items for friends. It is a great place, with great products.

1  Thank VermontStrong
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
KingArthurFlour, Employee Owner at King Arthur Flour, responded to this reviewResponded March 25, 2018

Thank you for taking the time to share how positive your experiences with our café and store have overall been, and also for letting us know where this last visit could have been improved. Please accept our genuine apologies for any confusion and delay in service, and if any of our team members didn't display the welcomeness and warmth that is our standard. Your message has been shared with our management at our café and store for their review so that we can ensure your next visit re-aligns with the five star experiences you've had with us in the past, as you should be able to expect. If you're able and willing to, we hope you'll feel entirely comfortable bringing your French Baguette back in for a refund or replacement. Kindly, Jesse@KAF

Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC
Write a ReviewReviews (535)
Traveller rating
Traveller type
Time of year
All reviews
in 117 reviews
"employee owned"
in 17 reviews
"baked goods"
in 33 reviews
in 35 reviews
"baker's store"
in 27 reviews
"education center"
in 16 reviews
in 10 reviews
"lived closer"
in 6 reviews
"great store"
in 13 reviews
"great baking"
in 11 reviews
"cooking class"
in 7 reviews
"take home"
in 17 reviews
"great stop"
in 15 reviews
"baking pans"
in 9 reviews
in 6 reviews
"gluten free products"
in 6 reviews
"worth the trip"
in 11 reviews

43 - 47 of 536 reviews

Reviewed March 21, 2018

I attended their Bakers Conference. It was a hands-on experience!!! Lasted 2 days. Actually baked and took home what I baked. Learned how to make flatbreads and Cardamon Twists. The latter I have made 8 times since the conference. ALWAY a smashing hit! Every class or conference I have attended has left me so inspired and learning so many new techniques. I just cannot say enough about the business or the people that work there. They are so helpful and pleasant whether in the store or online or on the phone. AND you can phone them anytime during the week day with a baking question.

1  Thank swolfeenr
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed March 4, 2018 via mobile

Love, love KAF. The cafe has great food, is self service and reasonably priced. Everything is fresh, especially the breads and baked goods. Baguettes are my favorite, but brioche rolls and seasonally available carrot cake rate high too. If you are a baker, the bakers’ store has everything imaginable, beautifully displayed. And, if you go to the back corner there are treats to sample. I recommend the boxed mixes to keep on hand.

1  Thank MCNMP
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed March 3, 2018

We've visited King Arthur Flour numerous times and have even taken friends and family with us because we like it so much. If you like to bake, it is a must visit. Every item you might want for baking is there in the store! If you like to take cooking or baking classes, this is also your kind of place. To top it off, the bakery cafe serves amazing sandwiches on just baked breads. We will certainly continue to return.

3  Thank Carol R
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
See more reviews
Reviewed March 3, 2018

If you do any amount of baking, this is a must stop. You will find anything and everything for baking, bread, cookies, etc. The store is very modern and well stocked with various flours, pans, and cooking paraphenalia. To top it all off, there is a very pleasant cafe to grab lunch with healthy choices.

1  Thank Paul M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC

Travellers who viewed King Arthur Flour also viewed


Been to King Arthur Flour? Share your experiences!

Write a Review Add Photos & Videos

Owners: What's your side of the story?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing